AMIRI Spring/Summer 2024 Campaign
by Adriano Batista
AMIRI has unveiled its latest campaign for the Spring/Summer 2024 season. The campaign, shot by Drew Vickers captures the essence of a Californian adventure in the picturesque setting of Villa Astor in Sorrento, a town on Italy’s Amalfi Coast.
The campaign features a group of young and creative individuals, who embody the spirit of travel and discovery. They explore the stunning scenery and architecture of Sorrento, from hidden coves to romantic vistas, and then embark on a sailing trip to seek new horizons. The campaign conveys a sense of optimism, freedom, and curiosity, as the protagonists follow their instincts and passions.
The collection itself reflects the fusion of cultures and influences that the Californian travelers encounter on their journey. AMIRI’s signature customization and artistry are evident in the relaxed tailoring, graphic lines, and sophisticated fabrications. The collection also incorporates elements of Americana and European high-craft, such as loosely woven leather cardigans, crystal and sequin hand-embroidery, silk scarves, and leather lapel flowers. The collection also showcases some innovative designs, such as open-weave raffia beach bags, repurposed bandanas, and boat shoe-sneaker hybrids.
Check out the campaign images below:
KGL Fall/Winter 2024
We are made of stardust: Aaron Johnson’s Colorful Paintings at La Térmica (Málaga)
The campaign, shot in the heart of Notting Hill, is a modern interpretation of Britishness, seen through the lens of Paul’s own curious spirit and his love for collecting the unexpected.
Vivobarefoot’s new campaign is not just about shoes. It’s about feeling. It begins with a simple, powerful idea: “Free Your Feet.”
For its Fall/Winter 2025 campaign, AMIRI turns its focus to a new brand ambassador: world champion boxer Saúl “Canelo” Álvarez.
LAZOSCHMIDL has released its eighteenth fanzine, a limited-edition publication that extends the story of its Spring/Summer 2026 collection.
SOREL is launching an exclusive collaboration with Aries, the cult London-based luxury streetwear label.
Carhartt WIP’s Fall 2025 campaign feels like a quiet shift. It’s not about grand statements or dramatic scenes. Instead, it turns its attention to the spaces in between: the small, ordinary moments that make up a day.
DSQUARED2 unveils its Fall/Winter 2025 campaign, featuring Irina Shayk or Victor Perez, and shot by Mert Alas and Marcus Piggot.
Handmade by Loewe’s artisans in their Barcelona studio, each piece is individual.
BEYOND RETRO launches the Pennate Bag, a tote made to be used for years, constructed entirely from pre-loved textiles.
Italian designer Giorgio Armani passes away at the age of 91, leaving an irreplaceable void in the fashion industry.
For Burberry’s Winter 2025 campaign, creative director Daniel Lee does something simple and smart: he brings the clothes back home.
CAMPERLAB has turned its attention back to one of its own icons. For Fall/Winter 2025, the brand presents a new interpretation of its Eki boat shoe.
Levi’s has a long history with denim. The new Blue Tab™ collection continues this story, focusing on a specific and respected source: Japanese denim.
The Irrepressibles return with Yo Homo Deluxe, an expansion that digs deeper into the emotional scope, punk edge, and eroticism of their fourth studio album.
Courrèges partners with artist Dan Colen and the Sky High Farm Biennial to present a campaign that shows no clothing.
Japanese designer Soshi Otsuki, the creative force behind Soshiotsuki, scooped up the LVMH Prize 2025, one of the industry’s most powerful springboards for fresh talent.
Saint Laurent Rive Droite is presenting a selection of photographs by D.M. Terblanche, curated by Anthony Vaccarello.
For its Fall/Winter 2025 campaign, Ludovic de Saint Sernin moves the action to the boardroom.
Iván Volkov and Guido Bravo photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
For Fall 2025, Ami introduces Portraits d’Ami, a campaign that explores the soul of Paris through intimate, human-centered storytelling.
Always eager to push denim to new heights, G-STAR has teamed up with fine taxidermy artists Darwin, Sinke & van Tongeren.
The debut collection, Season One: At First Light, was unveiled among friends, fam, and fans at the Hotel Pozzo di Borgo, a historic residence Karl Lagerfeld lived at, just before one of his sold-out concerts in the Paris.
The NRW-Forum Düsseldorf is opening a direct conversation. Its exhibition, SEX NOW, invites visitors to explore the complex role sex plays in our lives.
For the Kenzo Fall/Winter 2025 campaign, Artistic Director Nigo brings the city of New York into the conversation.
Martin Margiela’s belief, “I believe in blurring the lines between art and fashion,” is not just a quote for the Maison. It is a working principle.
Black Orchid Reserve brings together the original Black Orchid with the essence of a midnight-blooming Ghost Orchid.
YSL Beauty introduces Myslf L’Absolu as more than a new fragrance. It is presented as an elevation of feeling.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!
PUMA and Colm Dillane of KidSuper are back with a new collection.
As Wax London approaches its tenth year, it is taking a moment to look back with its new Fall/Winter 2025 collection, called “Rewind and Reclaim.”
