AMIRI has teamed up with Sunwoo, the lead rapper of THE BOYZ, to be their new brand ambassador.

The partnership with AMIRI started at their Fall/Winter 2024 show in Paris, where Sunwoo walked the runway for the first time. This was the beginning of a friendship between Mike Amiri and Sunwoo, who share a passion for music and fashion. They’ve kept in touch since then, and their connection is all about being real and true to themselves.

For Sunwoo, clothes are a way to express himself and match his music. He’s excited to be part of a brand that understands his style.