AMI Paris has launched its new campaign for Spring/Summer 2024. The campaign, shot by Luis Alberto Rodriguez in a studio in Paris, is the second collaboration between the Berlin-based photographer and the brand. The campaign explores some of the brand’s core values and themes, such as the bond between a close-knitted group of friends who face an unknown adventure together.

The campaign has a cinematic and mysterious vibe, inspired by the works of David Lynch and David Cronenberg. The models, who are some of the most in-demand faces of the moment, such as Julia Nobis, Selena Forrest, Apolline Rocco Fohrer, Saul Symon, Sang Woo Kim and Zaram Obasi, portray a group of protagonists who move from a car to a motel, then to a bedroom, with a sense of tension and suspense. Their facial expressions are solemn and intriguing, but their connection is strong and evident. The viewers are invited to imagine their own story behind the scenes, as the campaign unfolds like a movie.

Check it out below:


The SS24 collection reflects the brand’s vision of a pragmatic and refined wardrobe, with a touch of minimalism inspired by the 90s. The collection, designed by Creative Director Alexandre Mattiussi, aims to enhance the identity and the style of the wearer, with pieces that are connected to reality and the times. The collection features fluid and fitted shapes, with sharp shoulders and sleek silhouettes.