Ami Presents “Portraits d’Ami”
by Anna Barr
For Fall 2025, Ami introduces Portraits d’Ami, a campaign that explores the soul of Paris through intimate, human-centered storytelling. Conceived by founder and creative director Alexandre Mattiussi, the project was brought to life through the dual lenses of photographers Angelo Pennetta and Hedi Stanton, whose complementary visions merge documentary precision with poetic sensibility. The series’ philosophy is that fashion should feel like a reflection of real life: accessible, human, and deeply connected to community.
By pairing two distinct photographic voices, Ami highlights the multiplicity of perspectives that shape contemporary life. Pennetta’s candid, documentary-style approach captures fleeting gestures and unguarded expressions, while Stanton’s more atmospheric lens emphasizes mood, composition, and the intimacy of detail. Together, they frame a nuanced, multi-dimensional portrait of Paris today.
The campaign unfolds as a series of portraits capturing twenty-four individuals, ordinary Parisians whose unique identities and lived experiences embody the spirit of the city. These protagonists are not models in the traditional sense, but real people encountered in their everyday worlds. They become, for a moment, ambassadors of Ami’s ethos: authenticity, inclusivity, and a modern elegance rooted in genuine life rather than staged perfection.
The palette, rooted in earthy neutrals with flashes of deep red, forest green, and midnight blue, reflects the shifting moods of autumn in the city. Layering, texture, and silhouette work hand in hand to create a wardrobe both versatile and emotionally resonant.
Check out the campaign images below:
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