AMBUSH Spring/Summer 2024
by Gabriel Córdoba Acosta
AMBUSH shies away from everything related to fashion weeks and mass events. We don’t know why, but with the exception of the show it held a couple of years ago in Milan, it always prefers to present its proposals in lookbook format, as it has done with the latest one.
Spring/Summer 2024 collection comes to offer a new point of view of what is understood as college style but directed more towards punk/rock than the kind of music of the late 90s or early 2000s. Yoon Ahn, founder and creative director of the brand, wanted to provide a series of garments that between them would help to achieve the perfect uniform, although, of course, everyone imagines it differently. This concept, which has been inspiring Yoon for several seasons, has been related to the longing for belonging and the digital era, sometimes a little rebellious. Ahn is very clear about how she wants her brand to be seen from the outside and how the universe that surrounds it has to be.
The pieces that make up the line are characterised by being made with lighter fabrics and by being brighter than the others, as well as by the sporty look they have. They range from blazers with belts across the chest area combined with waistcoats and shorts hemmed in a different shade, to v-neck jumpers worn with plaid skirts and lace-up shoes.
Ms. Ambush has described her latest work as charming. Do you agree with her? Check out the Spring/Summer 2024 collection below:
Tommy Hilfiger presents its new New York Puffer
LOEWE × ON
AMIRI’s Pre-Spring 2026 draws inspiration from John Hughes’ 1985 film, The Breakfast Club, paying homage to its universal story and the contradictions of youth.
The CASA LOEWE concept blends high-end retail with the personal feel of an art collector’s residence.
The drop is a focused exploration of college sports culture from the American South.
Personal Parade presents its new season, “Return to Eden.” This is the brand’s first collection dedicated entirely to homewear.
Drop Books has released its second publication, titled “Wildness.” The book is a collaboration between photographer Mark Borthwick and fashion designer Duran Lantink.
Church’s presents its Holiday 2025 campaign through a series of festive scenes.
Benzene is a new streetwear brand built on a specific kind of modern contradiction.
Mexican artist Gabriel Santiago has released a new single titled “Homoerotic.”
Balenciaga has launched a new series focused on American football.
Paul Smith has unveiled its new “Night to Day” campaign, featuring the American actor Walton Goggins.
The campaign’s narrative is a journey that captures the spirit of travel through different lights: the Parisian sunset, the break of dawn, and the glow of a bonfire.
Givenchy presents its Spring 2026 campaign, the second in a series of portraits by photographer Collier Schorr.
Malte Berglund Adrian at ACE Models captured by the lens of Joey Leo, in exclusive for Fucking Young! Online.
La Fábrica presents “NIKE. Design in Motion” in Madrid, an exhibition that traces six decades of the brand’s history.
Lacoste presents its Holiday 2025 campaign with the idea that style is the best gift.
LOEWE Perfumes has introduced three new scented candles to its Home Scents collection.
After fifteen years under the creative reign of Olivier Rousteing, Balmain steps into a fresh era.
Levi’s® and designer Kiko Kostadinov present their second collaborative men’s collection.
untitlab®’s Fall/Winter 2025 campaign, titled “THE TRADE,” follows a figure moving through East London.
Stone Island and New Balance continue their partnership with a new release focused on football.
In the digital age, a “personal brand” is often a carefully curated facade. But for Carlos Vasconcellos, it’s something far more authentic: a direct line to his soul.
Acne Studios has released its selection of holiday gifts for the FW25 season. The offering includes a range of the brand’s signature items.
KALEOS Man introduces its Fall/Winter 2025 campaign within an experimental music lab.
The project began as an item for the gift shop of his retrospective at the Palais Galliera museum in Paris.
TATRAS presents a new project titled “Layers of Japanese Craft.” It is a limited-edition capsule collection created with the traditional lacquer artisans of Wajima city.
This is only the brand’s second location worldwide.
Alejandro Carrascosa photographed by Paulino Cobalto and styled by Cala Xiang & Victor von Schwarz, in exclusive for Fucking Young! Online.
The collaboration celebrates the artist’s lasting impact on music and culture.
This winter, BOSS and Steiff have created a collaborative capsule collection.
The New Zealand collective returns with a record that expands their lush, dreamy world while keeping intimacy at its core.
