All about GANT’s latest campaign and the event it held in Madrid
by Gabriel Córdoba Acosta
“A love letter to New York”. That’s the name that American brand GANT has given to its Fall/Winter 22 campaign, which pays homage to the company’s heritage with a collection inspired by the creative expression present in New York streetwear.

The campaign comes with a clear objective, to celebrate the unique and the extraordinary and to present a community of free thinkers, each with their own unique style. GANT unveils a beauty icon who defies homogeneity; a bass player who skips decades, continents, and genres when she dresses; and a magazine editor who deftly balances heritage and modern style with her own flair.

And while we’re on the subject of celebrations, you’ll know as well as we do that this is the time of year with the most events per week. So what better reason than to get together and enjoy a good party, like the one GANT recently held in Madrid (Spain)? As in their campaign, diversity and personal style prevailed, as each and every one of the guests decided to take out their “street” and more “American” outfits and go to the event with the best attitude. No one wanted to miss the party, neither the dance performances nor the DJ set that the brand had prepared. Influencers/content creators Pelayo Díaz and Maria Bernard were there, as well as singers Natalia Lacunza and Maria Escarmiento; and actor Ivan Pellicer.
Before we finish, you should know, as Christopher Bastin – GANT’s creative director – said, “A Love Letter to New York really embodies the journey we are on as a brand. The campaign celebrates the inspiration for our FW22 collection: New York fashion from the 70s and 80s. The clubs, the streets, the hustlers, the stars, and the Upper East Side, all brought together in the same room.”
Now that you know all about GANT’s latest campaign, it’s time to take a look at the images from the event:































Dior Spring 2023 Campaign starring Robert Pattinson
A Better Mistake explores volumes and 3D graphics with drop “In-flux”
Mario Clara and Addison Stender photographed by Julian Freyberg and styled by Maria Gorny, in exclusive for Fucking Young! Online.
Belgian fashion house Ann Demeulemeester presents the Spring/Summer 2024 collection, designed by its new creative director Stefano Gallici.
AGAIN introduces its Fall/Winter 2023-34 collection, “Cold Explorer,” a narrative of adventure and exploration in the world’s frostiest reaches.
Kim Jones, Creative Director of Dior Men’s Collections, has crafted some exclusive gear for Paris Saint-Germain’s 2023-2024 season.
The Fall/Winter 2023 collection stands as a bold declaration of self-expression and empowerment.
In the latest drop from Y-3, the fusion of performance innovation and street-ready style is on full display.
Ruoyi, Haoran and Zihao photographed by Caolei and styled by Iggy, in exclusive for Fucking Young! Online.
This fragrance defies all expectations and takes lavender to a whole new level.
Simon Reichart photographed by Markus Wachter and styled by Lisa Löhr, in exclusive for Fucking Young! Online.
This partnership, unveiled during the Fall/Winter 2023 fashion showcase, celebrates Magliano’s ultimate muse: the worker.
Our Legacy Work Shop presents a new collection called “Natura” which will be available very soon.
For the Spring/Summer 2024 season, CAMPILLO explores tension’s influence on the creative process.
The new Ray-Ban I Meta IA collection includes advanced audio and camera features, design customization capabilities, and expanded distribution in Europe.
This latest collaboration with Tate infuses the classic 1460 boot with the attitude of the British provocateur, surrealist, and occultist, Ithell Colquhoun.
This collaboration ventures into the rich history of West African myths and traditions, breathing life into age-old stories.
Roberto Cháfer photographed by Ismael Nasrollah and styled by Federica Buysan, in exclusive for Fucking Young! Online.
Troye Sivan dropped the music video of his new single and it was filmed in Bangkok.
Picture The Great Gatsby mingling with the raw energy of La Haine, a playlist jumping from Charles Aznavour to NTM. It’s the world of Drôle de Monsieur’s first flagship store!
Shayne Oliver is teaming up with none other than the premier adult entertainment hub, Pornhub.
TOUS, a brand synonymous with sparking creativity and self-expression, introduces TOUS MANIFESTO, a design project that transforms a classic jewelry clasp into a monogram.
Italian luxury brand Ferrari presented its SS024 collection, designed by Rocco Iannone, during Milan Fashion Week.
Mephisto NL and Dutch designer duo Schepers Bosman launch their first highly anticipated collaboration, reimagining Mephisto’s iconic Cruiser.
Miguel Sá at Central Models photographed by Szymon Stępniak and styled by João Viana, in exclusive for Fucking Young! Online.
Guijarro’s debut collection is a testament to his fresh take on men’s fashion, breathing new life into classic styles and capturing the imagination of a new generation of fashion enthusiasts.
Pigmentarium introduces its seventh perfume in collaboration with French perfumer Théo Belmas.
Italian brand GCDS presents the Spring/Summer 2024 collection called “MEDITERRANEO” during Milan Fashion Week.
VERSACE unveiled its Spring/Summer 2024 collection during Milan Fashion Week.