AIR SHIP: SOULGOODS x JORDAN
by Adriano Batista
SOULGOODS has collaborated with Jordan Brand to create a special edition of the Air Ship, a classic ’80s basketball shoe that was worn by Michael Jordan before his signature line. The Air Ship is also known as the “Jordan 0,” as it represents the beginning of Jordan’s legendary career.
The SOULGOODS x JORDAN Air Ship is more than just a shoe. It is a story of confidence and culture, a tribute to the Chinese diaspora and the new generation.
The shoe features two distinct designs, each with its own color scheme and details. The colors are inspired by the weather and the streets of Beijing in the 80s and 90s, the era that shaped the memories and identity of the SOULGOODS team. The materials are durable and will age well over time, creating a vintage look.
One of the shoes has a “5” on the heel, a homage to the 1957 film “Basketball Player No. 5,” which is considered the first Chinese basketball movie. A symbol of how basketball has been part of the Chinese culture and identity for decades.
The other shoe has an embroidered “PROVE YOURSELF” on the shoe collar lining, a message that resonates with the SOULGOODS philosophy and the younger generation. The SOULGOODS team believes that everyone has the potential to achieve their dreams, as long as they have the confidence and courage to prove themselves.
Check it out below:
JW Anderson Fall/Winter 2024
JORDANLUCA Fall/Winter 2024
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