adidas by Tom Dixon unveiled at MOST
by Adriano Batista
Adidas by Tom Dixon capsule collection was unveiled at MOST during Milan’s Salone del Mobile.
Mobility, modularity, and a dynamic, 21st-century life are the core concepts at the heart of a new collaboration between adidas and the renowned British industrial designer Tom Dixon.
Debuting this month at MOST in an experimental factory installation, created by Design Research Studio and set in an immense environment of a reconstructed 19th Century railway station, the resulting collection runs the gamut from convertible travel bags and luggage to sleek sportswear and apparel.
The adidas by Tom Dixon collection uniquely reflects both adidas’ forward-thinking technologies and Dixon’s inventive style. The teaming up of Tom Dixon and adidas is an opportunity for grand exploration into the sport’s world expertise in performance, matched with British ingenuity, both representing unique craftsmanship and innovation.
Known for his radical and highly influential selvage aesthetic, Dixon has since the 1980s championed a return to honest materials and British craftsmanship. In the first instalment of his two-year partnership with adidas, this singular sensibility is expressed in padded parkas that convert to sleeping bags, ‘ultralite’ hoodies that can be zipped into small pouches during travel, and a spectacular modular five-in-one overall design that converts to a coat, jacket, pant, skirt, or short. Accessories also work double and triple duty as duffle bags convert to suitcases and garment bags to backpacks. The innovative collection offers an exciting glimpse at the future of Sport Style.
Apparel is priced from € 110 to € 1300, while footwear ranges from € 170 to € 270 and accessories from € 220 to € 350.
adidas by Tom Dixon will be available in stores worldwide from mid November 2013.
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