A New Era for UNIQLO: Clare Waight Keller Takes the Helm
by Adriano Batista
UNIQLO has appointed Clare Waight Keller as Creative Director. Recognized for her work at prestigious brands like Chloé and Givenchy, Waight Keller brings a wealth of experience and a distinct aesthetic to the Japanese fashion giant.
Her journey with UNIQLO began in September 2023 when she took on the role of designer for the UNIQLO : C project. This collaboration showcased her ability to seamlessly blend high fashion with UNIQLO’s LifeWear philosophy, creating a collection that resonated with customers worldwide.
Now, Waight Keller will be responsible for leading UNIQLO’s main collection, encompassing both men’s and women’s apparel. Starting with the Fall/Winter 2024 season, we can expect to see her vision translated into the brand’s core offerings.
Waight Keller expressed her excitement about the new role, stating, “Collaborating with UNIQLO over the past two years has been a fascinating experience. I have been impressed by their ability to innovate and create exceptional products.” She also emphasized her deep immersion in the brand and her belief in the future they are building.
Her creative expertise, coupled with the brand’s commitment to quality and affordability, promises to redefine the way we think about everyday clothing.
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