Victoria Celebrates 110 Years
by Adriano Batista
The Spanish footwear brand Victoria is marking its 110th anniversary. The milestone is being observed with an exhibition in Madrid that reflects on the brand’s past, present, and future. The company began in a workshop in La Rioja in 1915, and its core identity remains rooted in handmade craftsmanship.
This connection across generations is central to the brand’s story. Victoria has become a shared symbol, with many people associating its sneakers with personal memories from childhood or summer. This emotional bond is presented as the brand’s true strength.
For the anniversary, Victoria is collaborating with other brands (Maràvic, Amlul, Inalbis, Peñalver, MOC, and From AM to PM) that share a dedication to craft. Leica, which is celebrating its own centenary, is a visual partner, documenting Victoria’s history and artisanal processes. The brand is also looking forward by collaborating with a new generation of Spanish designers. These partnerships reinforce a commitment to local production and real sustainability.
Check it out below:
Victoria x From Am to PM
Victoria x Inalbis
Victoria x Maravic
Victoria x Peñalver
After 110 years, Victoria positions itself as the thread connecting tradition and modernity, demonstrating that its particular approach to beauty and work remains relevant.
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