AMIRI has opened its first European flagship boutique in Milan. Located at the corner of Via della Spiga and Via Sant’Andrea, the store represents a union between the brand’s California origins and its new Italian home.

The interior design draws from Hollywood’s golden age. It evokes the feeling of classic hotels or private residences in the Hollywood Hills, creating a cinematic stage for the collections. The space is conceived as a series of individual rooms, like immersive movie sets.

Visitors enter a space that combines natural textures like wood, travertine, and limestone with a checkered quartz floor. One area, dedicated to footwear, features pale green onyx walls and velvet seating. The upper level uses warm wallpaper and soft fabrics, while the lower floor becomes a lounge with golden California tones. A custom glass bar and woven tapestries reference the discreet glamour of a Hollywood star’s home.

Throughout the store, vintage furniture and Art Deco objects connect the past with the present. The design was conceived by AMIRI founder Mike Amiri and realized by the Milanese architectural studio PconP.

As Mike Amiri stated, opening the first boutique in Europe marks a new chapter for the brand. He sees it as a natural expansion, allowing customers to explore the AMIRI universe and its Hollywood sensibility within a city known for timeless elegance.

Check it out below:

 

AMIRI Milano
Via della Spiga 18,
20121 Milano, Italy
Hours: Monday-Sunday, 10AM-7PM