Balenciaga introduces its 2025 Skiwear collection. The campaign, shot by Aidan Zamiri, presents high-performance clothing and gear. But it does so in an unexpected context: the city.

The images show the collection in motion during daily Parisian life, not on a mountain. The clothes are designed for the slopes, with thermoregulating outerwear and aerodynamic shapes. Yet the campaign suggests their use extends into urban routines. This is skiwear that can handle extreme conditions but is meant to be worn anywhere.

The technical details are specific. There are reversible puffer jackets, parkas, and zip-ups made with water-repellent shells and specialized technologies like Aquazip®. The collection also includes limited-edition snowboards and skis with a mirror effect, developed with Italian manufacturers.

Footwear features outsized boots and mules from the brand’s Dumbo and Alaska lines. Bags from the Rodeo and Le City lines are reworked in shearling-lined calfskin or fleece-lined suede. The collection is available now.

Check out the campaign images below: