Pull&Bear and PLEASURES at the Pompidou
by Adriano Batista
Pull&Bear chose a significant moment to launch its new collaboration. The brand presented its capsule collection with the American streetwear label PLEASURES at the Centre Pompidou in Paris. This event was part of the official program celebrating the iconic museum before its temporary five-year closure.
The installation, conceived by artist Arnaud Selve, reinterpreted the collection’s visual themes from an artistic and avant-garde perspective. This approach aligned with the experimental spirit of the Pompidou itself. The designers from PLEASURES explained that the collection draws inspiration from the landscape of their home, Los Angeles, capturing the clash between its urban and rural cultures.
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The STWD x PLEASURES collection combines an urban Western and grunge aesthetic. It fuses the graphic, countercultural language of the Californian brand with Pull&Bear’s contemporary vision.
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