Somewhere between the sea and the city, the brand PANTALON created its TUNA collection. It is an exploration of color, texture, and a particular kind of quiet humor.

This season introduces a pink corduroy. The fabric is described as soft and dense like a memory, and surreal like a dream you once had near the water.

The campaign, shot in Paris by Stas Kalashnikov, follows an artist named Maksim. He wanders the city, moving between riverbanks and galleries. He is searching for meaning, or simply for the perfect pair of trousers. He finds them not in a shop, but in the Seine River, pulling them from the water like a strange and wonderful fish.

Check it out below: