Moncler x A$AP Rocky
by Adriano Batista
A$AP Rocky’s Moncler Genius collection is a direct shot of energy. It takes the brand’s signature style and turns up the volume. This collaboration sees the artist and AWGE founder pour his rebellious and experimental spirit into a high-octane debut.
Rocky merges his own aesthetic with Moncler’s DNA to create something new. The look draws from vintage ski wear. A color-block palette of lava red, electric indigo, and bright emerald stands out against black and white pieces. The approach is playful practicality, where utility is a key design feature. Graphics deliver a clear message. The phrase “Don’t Be Dumb” (the title of Rocky’s new album) is printed on back patches. AWGE and Moncler logos mark the multi-layered waistband pants.
For the campaign, photographer Charlotte Rutherford used a blackout space. This void-black background sharpens the contrast, making the saturated colors and high-shine finishes stand out. Check it out below:
Moncler x A$AP Rocky is available now in select Moncler stores and online.
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