The first chapter of Marine Serre’s Heads or Tails campaign, ACT I: MORNING IN PARIS, plays out like a Nouvelle Vague film where the woman writes her own script. Set in a Haussmann apartment at dawn, it takes the trappings of Parisian elegance and sharpens them into something quietly subversive.

Check it out below:

 

Two more acts are coming, but this opening scene sets the tone: fashion as a game of power, played with a knowing smile.

Photographers: Julia et Vincent @ juliaetvincent
Models: Dalton @itsdaltond / Vincent Lacrocq @vincent_lacrocq
DOP: Adrian Lallau @adrienlallau
Set designer : Enzo Selvatici @enzoselvatici
Stylist: Benoit Bethume @benoitbethume
Hair: Pablo Kuemin @pablokuemin using @schwarzkopf et @schwarzkopfpro
Nails: Anais Coredvant @nailsanaiscordevant