Jacquemus’ new campaign, La Croisière, takes us on a quiet escape along the Nile. Starring models Angelina Kendall and Mohamed Hassan, and shot by Egyptian photographer and filmmaker Mohamed Sherif, the images move from the river’s lush banks to the stark grandeur of the Giza pyramids.

It’s a natural next step for the brand, which has always been about travel—something Simon Porte Jacquemus made clear with his SS25 show of the same name. The clothes are part of a story, one that unfolds under the Egyptian sun.

Check it out below: