PDF “Holy Motor” Campaign
by Adriano Batista
PDF’s new Spring/Summer 2025 campaign, “Holy Motor,” puts football at the center—not just as a sport, but as a driving force behind the brand’s latest collection. Starring NFL running back Alvin Kamara and Hall of Famer Marcus Allen, the campaign captures the raw energy and discipline of the game while translating it into wearable, modern style.
Shot on the football field at Los Angeles High School, the visuals lean into the toughness and emotion of the sport—no nostalgia, just intensity. The clothes reflect that same spirit: think patchwork hoodies, sleek biker shorts, and sneakers built for motion. Key pieces like the Football Tee 17, Leggenda Jacket, and Strada Lo Sneakers mix athletic functionality with PDF’s sharp, structured aesthetic.
Check out the campaign images below:
The “Holy Motor” collection is available now at PDF’s website and select retailers.
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