Drake’s of London X Fred Perry
by Adriano Batista
Fred Perry have teamed up with quality craftsmen Drake’s for an Autumn/Winter 2012 collaborative blank canvas.
Famed for their refined handcrafted accessories, Drake’s of London have been outfitting gentlemen since 1977. The company’s origins lie in the hand printing and production of men’s quality scarves.
Today Drake’s are the largest independent producer of handmade ties in England.
The collaboration sees two classic British brands join forces to create a measured and sophisticated collection of classic Fred Perry product, complemented by Drake’s signature archive prints. All over print shirts sit alongside more subtly detailed styles, with pattern applied to plackets, collars, linings and footwear, creating a distinctly British collection.
Drakes’ designs have a distinctive hand-writing, easily identifiable and classic while thoroughly modern, a constant dialogue between tradition and innovation. These aesthetics are applied to classic Fred Perry styles. The collection includes two footwear styles and one scarf which is made of only the finest quality wool and is being manufactured exclusively in England by Drake’s for Fred Perry.
The full collection is available in all Fred Perry Laurel Wreath shops and online here.
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