CHÉ Drops Pre-Fall 2024 Collection
by Adriano Batista
CHÉ unveils its first-ever pre-fall collection “The Morocco Edition”, featuring breezy fabrics, soft knits, and laid-back silhouettes, all inspired by the sun-drenched charm of Morocco.
Imagine sun-baked walls, vintage furniture, and tons of flowers – that’s the Beldi Club, the backdrop for this summery collection. Founder Oliver Cheshire, known for his poolside-perfect style, is stepping it up this season. Fans can expect the usual beachwear awesomeness, but also comfy sweaters and pants, making CHÉ your go-to for any summer adventure.
“The Morocco Edition” features bold floral prints on eco-friendly shirts, plus playful linen shirts with casino scenes and playing cards for a retro, high-roller feel. Lightweight knits are a CHÉ must-have now, and this collection has pieces perfect for layering when the weather cools. Think sporty cardigans, deep V-neck sweaters, and statement-collar polos.
Of course, there are tons of shorts to choose from, with bold prints, breathable linen, and the brand’s signature C-chain design. New this season are combat-style pants in earthy tones, and a green pinstripe update to the popular loose-fitting Wide Leg trousers.
Check it out below:
“The Morocco Edition” is available at chestudios.co.uk, and at Harrods, Selfridges, and Harvey Nichols.
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