Casablanca Launches “Day of Victory” SS24 Campaign
by Adriano Batista
Casablanca’s latest collection, “Day of Victory,” for Spring/Summer 2024, is a vibrant homage to the rich cultural tapestry of Nigeria, reflecting a shared optimism for Africa’s future.
The campaign delves into the world of the surreal, providing a canvas for fantastical expressions. Drawing from the imaginative currents of Afrofuturism, “Day of Victory” is a visual narrative that redefines reality, history, and identity. It’s a celebration of ideas, a reimagining of a Golden Age of African cinema that once thrived in Nigeria, setting the stage for a reinterpretation of characters, gender roles, and historical narratives.
For the campaign, photographer Jordan Hemingway teamed up with movement director Meshach Henry. Together, they crafted a theatrical ambiance within the Parisian movie studios, creating film-like vignettes reminiscent of a bygone era’s cinematic grandeur. The resulting images are a tableau of musical cinema, where the subdued hues of Hemingway’s lens blend with Casablanca’s audacious palette.
Check out the images below:
Creative Director – Charaf Tajer @charaftajer
Photography – Jordan Hemingway @jordan_hemingway
Art Director – Rashid Babiker @rashidbabiker
Styling – Olaolu Ebiti @olaoluebiti
Models – Maty Fall @dibaamaty, Mumin Jangani @muminjangani
Hair – Karim Belghiran @karimbelghiran
Make up – Anne Sophie Costa @annesophiecosta
Nails – Cam Tran @cam.t.artist
Set Design – Olivia Aine @olivia_aine_
Lighting Designer – Quentin Ameziane
Casting Director – Holly Cullen @hollycullen
Movement Director – Meshach Henry @meshhenry
LUCID DREAMS: Past Tense SS24 Collection
FUSS
actual
Casablanca Launches “Day of Victory” SS24 Campaign
previous
LUCID DREAMS: Past Tense SS24 Collection
next
FUSS
The British newcomer makes his breakout in The Institute, the gripping adaptation of Stephen King’s thriller, where he plays Luke Ellis.
Gentle Monster takes a fearless step with its 2025 BOLD Collection. The new designs feature an iconic bridge detail, creating a distinctive look that offers unique ways to style eyewear.
Patta’s new Fall/Winter collection draws its colors from the city.
In fashion, a good collaboration is more than just a product drop. It’s a conversation. The new capsule from Zadig & Voltaire and EGONLAB is exactly that.
Offset is stepping into a new chapter, and this time, he’s doing it under his real name.
Calvin Klein has launched its Fall 2025 denim campaign, and it stars SEVENTEEN’s Mingyu.
This August Bank Holiday weekend, something important is happening in Newcastle. Side Gallery is holding a print sale called 50×50.
AMIRI’s new campaign builds a world. For Fall/Winter 2025, the brand creates a pure fantasy of Hollywood, a city made of light, shadow, and memory.
Drôle de Monsieur has opened its first Asian flagship. It’s right in the heart of Seoul’s futuristic retail scene, inside The Hyundai Seoul department store.
Are you ready for the ride? Carne Bollente and Simons invite you to the Carne Ranch, an exclusive collaboration that captures the spirit of the Wild West and gives it a playful twist.
Aidan Glass captured by the lens of Keyr Castro and styled by Joel Sebastian, in exclusive for Fucking Young! Online.
This fall, Alpha Industries teams up with No Problemo (the offbeat sub-label from Aries) to put a fresh spin on the classic MA-1 bomber.
Desigual and BOTTER have joined forces to create High Tides, a collection that combines the Caribbean spirit of BOTTER with Desigual’s Mediterranean roots.
Check out this new video by ALEXAN, shot in Paris in exclusive for Fucking Young! Online.
Tennis style gets a fresh perspective with Y-3’s latest high-performance collection, merging athletic function with avant-garde design.
This capsule is about the beauty of daily life, shaped by the free, easy feeling of the 1970s Mediterranean coast.
After a successful first collaboration in 2024, the festival teams up again with The Queer Archive, an international art collective, to spotlight queer creativity in all its forms.
The PUMA’s H-Street is the star in this new Fucking Young! editorial, starring Duot and Valera photographed by Noah Pharrell and styled by Elisa Sanz.
The “DUALITY” collection by A Sinner in Pearls isn’t about choosing sides but about holding two truths at once.
Santino Calvani, Bigoa Biel, Christian de Putron and Micah Walk shot by Julia Godoy and styled by Agustina Rey Francos, in exclusive for Fucking Young! Online.
The collection pulls from Tommy’s archives, mixing nautical vibes with technical upgrades.
Stig Lübben at KULT MODELS Germany photographed by Fred Elfeld and styled by Nawid Qureischi, in exclusive for Fucking Young! Online.
There’s something quietly special about hobbies, those small rituals that give us space to breathe, to focus, and to connect with something real. Forét’s FW25 collection, Hobby Market, is a love letter to those moments.
Saint Laurent Rive Droite just teamed up with award-winning hearing protection brand Hears to drop a limited-edition pair of earplugs that combine luxury design with acoustic innovation.
Dylan Wrona photographed and styled by Keyr Castro, in exclusive for Fucking Young! Online.
Ilona Staller, better known as Cicciolina, is turning up the heat this Ferragosto with a limited-edition T-shirt series.
Salomon’s XT-Whisper Void is a shoe built for movement, but made for personality.
It’s the bag you put inside another bag or the one you stuff full of everything else. It doesn’t care what it carries; it’s built to hold whatever you throw at it.
Jhona Burjack photographed by Gustavo Zylbersztajn and styled by Thiago Biagi, in exclusive for Fucking Young! Online.
Carhartt WIP’s Fall/Winter 2025 collection keeps the brand’s rugged workwear spirit while mixing in fresh elements.
