AMIRI Spring/Summer 2024 Campaign
by Adriano Batista
AMIRI has unveiled its latest campaign for the Spring/Summer 2024 season. The campaign, shot by Drew Vickers captures the essence of a Californian adventure in the picturesque setting of Villa Astor in Sorrento, a town on Italy’s Amalfi Coast.
The campaign features a group of young and creative individuals, who embody the spirit of travel and discovery. They explore the stunning scenery and architecture of Sorrento, from hidden coves to romantic vistas, and then embark on a sailing trip to seek new horizons. The campaign conveys a sense of optimism, freedom, and curiosity, as the protagonists follow their instincts and passions.
The collection itself reflects the fusion of cultures and influences that the Californian travelers encounter on their journey. AMIRI’s signature customization and artistry are evident in the relaxed tailoring, graphic lines, and sophisticated fabrications. The collection also incorporates elements of Americana and European high-craft, such as loosely woven leather cardigans, crystal and sequin hand-embroidery, silk scarves, and leather lapel flowers. The collection also showcases some innovative designs, such as open-weave raffia beach bags, repurposed bandanas, and boat shoe-sneaker hybrids.
Check out the campaign images below:
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