No Grey Area Embraces Authenticity and Nostalgia for SS24
by Adriano Batista
No Grey Area launches SS24, embodying the essence of South East Asian culture with an unwavering commitment to authenticity. This season, the collection takes inspiration from cherished memories of growing up in the vibrant city of Madras.
Drawing from the faded hues of sun-bleached homes and the spiritual practices of prayer, yoga, and dance, the collection brings forth a contemporary expression of the enduring culture and traditions of modern-day Madras. SS24 serves as a heartfelt tribute to home, evoking a longing to revisit a bygone era—a blend of nostalgia and a serene acceptance of the passage of time, reminiscent of a place we can never truly return to.
Remaining true to its commitment to sustainability, the brand once again employs zero-waste pattern cutting as a fundamental aspect of the design process. Designs like the Kaftan Dress, Draped Skirts, Trench Coats, and Draped Tops are crafted using this method. The collection continues to embrace 100% organic fabrics, with a focus on lightweight options such as silk, viscose, and cotton.
Check out the collection below:
EYTYS Takes You on a Sun-Drenched Journey for Spring/Summer 2024
ZIGGY CHEN Spring/Summer 2024
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