Givenchy Plage: A Celebration of Relaxed Glamour and Heritage
by Adriano Batista
Introducing the latest addition to their fashion lineup, Givenchy proudly presents the Givenchy Plage: a versatile swim and beachwear capsule that is perfect for transitioning from city to sand, in preparation for Fall 2023. Drawing inspiration from the elegance and gentle hues of Le Clos Fiorentina, Hubert de Givenchy’s seaside mansion in Saint Jean Cap Ferrat, this collection revives House classics and presents new seasonal takes on essential accessories. From the “straw basket” rendition of the brand’s new Voyou bag to Marshmallow wedges and timeless G-Tote shoppers, this collection is a tribute to relaxed glamour.
According to Creative Director Matthew M. Williams, “The light is different in the South of France: Monsieur de Givenchy loved Le Clos Fiorentina for its protected, natural beauty and a relaxed elegance that was a world away from his busy life in Paris. For Givenchy Plage, I wanted to explore that lifestyle through light and color, especially the pearly pink façades that are so typical of that region.”
The Givenchy Plage capsule is a celebration of the laid-back and joyous art de vivre that characterizes the French Riviera and the designer’s own Californian roots. By revisiting the House’s archives, Matthew M. Williams discovered the founding couturier’s earliest swimwear from a show in New York in 1952, which was staged in collaboration with an American swimwear brand. The response from the American audience was so enthusiastic that Hubert de Givenchy quickly became known as the young French couturier to watch. In the years that followed, he consistently presented beachwear.
For 2023, the Givenchy Plage capsule reconnects with the brand’s heritage by featuring House signatures, both past and present. Take a look below:
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