PUMA is shaping the present of fashion. Designers such as Alejandro Gómez Palomo (creative director of Palomo Spain) or Rhuigi Villaseñor (creative director of Bally and his own brand Rhude) are some of those who are helping the brand to be one of the coolest of the moment.

In the case of the latter, Rhuigi, like Alejandro, has recently presented a new installment of his capsule collection with PUMA, in which he toasts to American classics and New York City, uniting past, present, and future, and pays special tribute to the five boroughs.

Each installment of the line pays homage to real New Yorkers. While the first part pays homage to the eclectic talent of the city’s street performers, and the second pays a nod to a New York staple, the humble slice of pizza, the third is a tribute to the city’s rich hip-hop history and its links to the subcultural phenomenon of breakdancing.

To commemorate the 50th anniversary of hip-hop culture, Villaseñor has created a series of pieces inspired by 1970s New York hip-hop and b-boying, including breakdance-ready designs in footwear and apparel. On offer are the “T7 Track Top” T-shirt and “Track Pants” trousers, which complement a selection of graphic T-shirts and a beanie. Footwear is represented by the iconic “Suede BBOY”.

Finally, new to this collection is the retro graphic, created especially for this release, used throughout the line and referencing New York City and Herzogenaurach, PUMA’s home in Germany.

PUMA x Rhuigi part 3 will be available from 1 April 2023 at PUMA.com, PUMA Stores, and selected retailers worldwide.

Check out images from the campaign, starring New York dance group W.A.F.F.F.L.E., below: