The House presents the Gucci HA HA HA advertising campaign, performed by British singer-songwriter and actor Harry Styles, capturing moments of the human longing for masculine transformation. It is the natural continuation of an adventure of shared creativity that began when Gucci’s creative director, Alessandro Michele, proposed to his friend Harry Styles to develop a ‘two-headed’ collection. Presented in June 2022, Gucci HA HA HA – syneresis of the initials of ‘Harry’ and ‘Alessandro’ – is a collection that symbolizes the culmination of a creative journey for two born from a deep bond of friendship.
“I am very happy to attend the materialization of this project. I have known Alessandro for years and he has always been one of my favorite people. Watching him work always inspires me, so working on this collaboration with him has been something very special,” says Harry Styles. Now, the artist is the star of a campaign for which he not only lends himself physically in face and body, but also lets his effusive emotionality flow while assimilating all the ‘meanings’ intrinsic to the collection.
A fact evidenced by the way he plays with the scenic elements of everyday life: a chair, a plant or a sofa. And, even more so if possible, for the gestural naturalness with which he handles accessories, without giving special importance to a hat or a bag. And it is precisely a bag, the Gucci Bamboo 1947, which is integrated into the narrative of the campaign as a paradigm of the renewal of the masculine world.
Gucci HA HA HA arises from a game between two friends who decide to combine all those little oddities resulting from their quasi-childish visions. This creative resource enables tailored jackets, formal suits, coats with Prince of Wales prints and other pieces in the collection to reflect the essentiality of fashion that tends to manipulate symbols to transform them into elements of autonomy in favor of renewal. and cultural revolution.
Images and video, captured through the lens of Marck Borthwick, tell the story of this avant-garde adventure. Fruit of the interpretation of Harry Styles, the collection exhibits a masculine vanity free from hypocrisy and the false objections that conventionalism dictates. In photo after photo, Styles stages a theatrical piece that transforms the male wardrobe into a platform of freedom.
LOEWE and On present their Fall/Winter 2025 collaboration, featuring the first model they have designed together: the limited-edition Cloudsolo sneaker.
A$AP Rocky and PUMA have released their latest and largest collection. The new line finds its inspiration in the Harlem jazz renaissance, mixing that era’s energy with modern streetwear.
With this collection, Ludovic de Saint Sernin crowns a new aristocracy. In this world, elegance is a form of liberation, sensuality is power, and the ultimate luxury is belonging.
Maison Kitsuné presents its SS26 collection, titled Voyage Vestiaire. This season marks the debut of the house’s new Creative Director, Abigail Smiley-Smith.
Alessandro Michele unveils his Valentino SS26 collection, “Fireflies,” a sartorial manifesto inspired by Pier Paolo Pasolini’s writings on finding light and desire in the dark.
Ann Demeulemeester is known for creating a strong contrast between structure and softness, but for Spring/Summer 2026, it was the softer side that came out.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.