BOTTER – The Dive Campaign
by Gabriel Córdoba Acosta
A commodity as basic and essential as water is once again the main element of the Botter brand and the undisputed protagonist of its latest diving-based campaign, which aims to use water to highlight its artistic and creative endeavors.
“The Dive” is a campaign that touches on the relationship between humans and water, using the sport of Olympic platform diving to convey our existential need for water. Water is safety and security. Without water, there is no jump. Water enables the diver to express their talent. Without water, no art. Water is life and a connected tissue that bridges all of us and all different continents, cultures together.
The love and concern that the brand’s creative directors, Rushemy Botter and Lisi Herrebrugh, have for water is more than palpable. These sentiments stem from the Caribbean heritage that both designers possess. The dependence of their people and their location in one of the most diverse marine environments in the world are some of the factors that totally influence them, as well as the culture or the colors.
Proud to the fullest of their Caribbean DNA (something fundamental to them), the dive introduces and celebrates Yona Knight-Wisdom, the first Jamaican platform diver to compete in the Olympics. Yona’s mastery of her craft conveys the beauty of a sport that uses the human body artistically as a canvas for expression. This is where the natural connection to fashion comes in.
DIVING acts as a connector of two of the two most important worlds, sport and fashion, and allows designers to express their art in a unique and unseen way. The tension and contrasts achieved in the dive culminate in a celebration of Botter, Yona and the connected heritage, sport and fashion.
The campaign was shot at Piscina Municipal de Montjuïc in Barcelona, which overlooks the city and Gaudi’s Sagrada Familia basilica. These views make it one of the most beautiful and traditional outdoor diving pools in the world.
Take a look at the images below:
PHOTOGRAPHY: @LUKASKORSCHAN
CREATIVE DIRECTION: @LISIHERREBRUGH @RUSHEMYBOTTER @ATTITUDE.BERLIN ATHLETE: @YONAKW
SECOND CAMERA: @DAVIDANDDOUGLAS
STYLING: @LISIHERREBRUGH @RUSHEMYBOTTER
STYLING ASSISTANT: @CRISTINADELPESO
HAIR & MAKEUP: @BARBARAURRAMETHOD
CREATIVE PRODUCTION: @ATTITUDE.BERLIN POST-PRODUCTION: @ONEHUNDREDBERLIN
Pride 2022: Actor Tom Prior on the Gay Cold War Romance Firebird
adidas Skateboarding and Fucking Awesome Reveal New Experiment Colorways by Jason Dill
Johannes Knop captured by the lens of Julian Freyberg, in exclusive for Fucking Young! Online.
Straightforward, adaptable pieces form the core of the collection, with MM6’s signature classics reworked in new ways.
PUMA is back in Paris with a new collaboration, this time with designer Salehe Bembury.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Bershka is doubling down on its mission to spotlight rising artists with Bershka Music, a project that mixes fashion, music, and digital culture.
TOMMY HILFIGER New York, a premium collection launching in February 2026, takes Savile Row tradition and gives it a shot of energy.
The Parisian house started a new chapter with the opening of their new space, located at 10 rue de Picardie, Paris 3rd.
HOMME PLISSÉ ISSEY MIYAKE unveiled its Spring/Summer 2026 collection, Amid Impasto of Horizons, as the Guest of Honor at Pitti Immagine Uomo 108.
Niccolò Pasqualetti unveiled its Spring/Summer 2026 collection during Pitti Uomo 108.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
Francesco Risso steps down as creative director of fashion house Marni after a decade.
The latest Stüssy drop has arrived, bringing the same effortless cool the brand has built its name on.
Check out some of our favorite streetstyle looks spotted at Pitti Uomo 108.
Japanese designer Hideaki Shikama presented his Spring/Summer 2026 collection “Enfant Terrible” for Children of the discordance, at Pitti Uomo 108.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Zalando just launched a five-piece capsule collection where workwear meets burger obsession.
Young talents have until July 17 to apply for a chance to present their work, receive industry support, and compete for career-changing prizes.
Jun Takahashi has imagined the season in the most bohemian, easy, and relaxed way possible.
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Patta and Nike reunite for “The New Wave,” a capsule collection centered on the Air Max 90, a silhouette deeply embedded in sneaker culture.
The line is built on simplicity, with each piece serving as a quiet statement rather than an obvious trend.
Designer Charles Jeffrey presented the Spring/Summer 2026 collection for his brand LOVERBOY at the iconic Abbey Road studios.
WAX photographed by Fabio Munis and styled by LaDécadanse Studio, in exclusive for Fucking Young! Online.
Designer Eli Russell Linnetz spins a chaotic tale with The Wild Bunch, inspired by a fictional gang of anarchists (the Dudley Dozens) who turn the California coast into their personal warzone.
MARTINE ROSE returns to the catwalk to present her Spring/Summer 2026 collection.
Through wool and yarn, Liu has made clothes that do more than cover bodies.
JAK is dropping the ATLAS LOW II, an even sharper, more wearable version of its retro-inspired design.
Benji Blue Bills has come a long way since his early boom bap days, now carving a distinct niche in electronic trap with vintage synths and a fresh, immersive sound.
The Schreiberling, meaning “scribbler,” is a limited-edition writing instrument inspired by Montblanc’s historical “Baby” models from the early 20th century.
