Just as the coolest collections from the hottest brands of the moment have been unveiled in recent days, so too have the sector’s most important adverts and campaigns. The latest to see the light of day is that of Europe’s leading fashion and lifestyle platform Zalando, starring actor and singer Aron Piper, rapper and Superwak collective member Clique Dani aka Wide Awake Earthquake, musical artists Yendry and Zabson and dance group “Let it Happen” among others, and shot by renowned New York artist and director Clayton Vomero and French photographer Maciek Pozoga.
Dubbed “Hazte Notar” or #GoNoticed, this documentary-style campaign serves as a kick-off and prelude to the Spring/Summer 2022 season, but also as a celebration of the influence anyone can have on streetwear culture. This campaign speaks to the unique personal style that forms the core of urban culture and builds on the tradition of streetwear, which is born out of individuality, creativity and style. Everyone in the spot brings their own unique style and interpretation of streetwear, producing a piece that reflects the diverse and colorful nature of the streetwear community across Europe.
As a curiosity and in relation to the style, Zalando will be designing future looks for singer Aron Piper’s upcoming music tour, and will be sharing daily outfits across its channels to provide even more inspiration.
Back to the campaign, it was unveiled for the first time in Spain during Scrapworld, which for those who don’t know is a fashion fair created by the influencer @byCalitos that was held in Madrid on 19 and 20 March, aimed at streetwear and urban culture lovers, in which Zalando participated as the main sponsor.
“MiMa is first and foremost a space for discovery and inspiration. That was a core idea from the very beginning, both in the way we curated the selection and in how we designed the space itself.”
FANG NYC’s FW25 collection pulls from creative director Fang Guo’s travels, from Georgia’s concrete Kartlis Deda monument to Crete’s pink sand beaches, to play with contrasts.
To celebrate the release of Senua’s Saga: Hellblade II on PlayStation 5, Ninja Theory has teamed up with London’s Passarella Death Squad for a limited capsule collection.
Wood Wood enters a new chapter with its FW25 Double A campaign, the first collection under creative director Brian SS Jensen and head of design Gitte Wetter.
Johnatan Aba and Yoni Goor captured by the lens of Italo Gaspar and styled by Marchesini Matilde & Stefani Sofia, in exclusive for Fucking Young! Online.
DJOOKE opens up about his journey from Portuguese small towns to Lisbon’s DJ scene, the birth of iconic LGBTQ+ party BALAGAN, and his vision for inclusive nightlife.
Massimo Osti Studio’s latest collection, Continuative Garments, stays true to the brand’s philosophy: clothes should work effortlessly in everyday life.
For Fall/Winter 2025, Billionaire Boys Club turns its focus to Jamaican sound system culture, drawing from the raw energy of dancehall, reggae, and lovers rock.
Borsalino’s Fall/Winter 2025 campaign, captured by Pablo di Prima and shaped by Agata Belcen’s art direction, turns hats into something more than accessories. They become extensions of the people wearing them, subtle yet full of presence.
A reimagined version of their classic Plantaris, this ultra-limited release swaps the usual for titanium, turning a familiar shape into something that feels like it’s from 2075.
With a remarkable voice that challenges the status quo, Marval Rex is redefining cultural + transgender identities through the lens of comedy, performance, and thoughtful discourse.
Rombaut’s new drop, Ground I, is the latest step in their barefoot series, a shoe that keeps getting simpler, quieter, more like a sculpture than just footwear.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
