Vuarnet announced the appointment of Boramy Viguier as Creative Director.

Viguier will simultaneously develop the line of sunglasses and the brand’s clothing offering. He will be responsible for the design of technical mountain clothing, as well as Vuarnet 1957, a collection made entirely in France, drawing inspiration from the archives of the house.

“Vuarnet is a legendary French house with which I have a sentimental relationship. Its heritage and know-how make it a benchmark in the mountain world. I like that this brand has had privileged relationships with historical figures such as Miles Davis, Romy Schneider, Jeff Bridges in The Big Lebowski… while also equipping the great mountain professionals, and Jean Vuarnet, a colorful, fascinating character, and a legend in the history of skiing. I am passionate about the mountains and I am very happy to be able to continue the Vuarnet legacy and breathe new life into the house. I can’t wait to develop clothes and eyewear that must serve a function. For me, Vuarnet represents the French mountains, a poetic and hedonistic alpine art of living, one that calls for transcendence and contemplation, ”says Boramy Viguier.

The first collections designed by Boramy Viguier for Vuarnet will be available in October 2021.

Boramy studied fashion at Central Saint Martins, London. After working with Craig Green and Alexander McQueen, he joined the Lanvin Homme design studio in 2013 and launched his own brand in 2018. His collections were highly regarded by critics and buyers. After a few seasons, he developed a dreamlike aesthetic with medieval influences where the worlds of technical and utilitarian clothing collided. And in 2019, he was a finalist for the ANDAM prize.