LAZOSCHMIDL Spring/Summer 2022 collection is all over the place and over the top. It re-introduces the concept of copy. The copy of previous prints and garments, re-imagined, and the use of copy in terms of language. Advertisement slogans and online shopping commands. Consumerism is, in fact, sexy. And needed for our very own mental health.
“We have nothing, we lost everything, but we could have something.”
The collection features an array of prints. The infamous cow print. Op-art. Naive daisy flowers. Psychedelic lava print. Oh, and there is some tie-dye. It’s very German techno in Los Angeles 2022.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
