Nike x Patta “Publicity. Publicity. Wohooooow!” Collection
by Adriano Batista
Nike‘s latest collection with Patta broadens its collaborative scope.
“Traveling. Visiting each other. Getting to know each other. For us, that is where the collaboration between Nike and Patta started,” explains Patta’s Vincent Van de Waal.
This collaboration is running sportswear, but not. Technical, but casual. Most important, it’s an exercise in expressing and blending the performative elements of sport with those of style.
The final flourish of the collaboration is the Air Max 90 x 95. “Both silhouettes are among our favorites,” says Van de Waal. “The Air Max 90 is a robust classic, and the 95 has always felt like a futuristic design; combining both forms a mix between classic and more technical design.”
The “Publicity. Publicity. Wohooooow!” collection releases October 20 exclusively at patta.nl and at Patta stores in London and Amsterdam; it will be available globally October 27 at nike.com.
БРАТ
Alejandro Vallina
actual
Nike x Patta “Publicity. Publicity. Wohooooow!” Collection
previous
БРАТ
next
Alejandro Vallina
DSQUARED2 presents its Pre-Fall 2026 men’s collection with the idea that “life is a game.”
The collection focuses on the genuine spirit of the season, highlighting spontaneous gatherings, laughter among friends, and the feeling of a free-spirited winter.
AMIRI has opened its first European flagship boutique in Milan.
Vivobarefoot introduces the Sensus Moc Lace-Up Leather, a shoe that connects a traditional design to a modern barefoot philosophy.
The first cover story of Fucking Young!’s DREAMCORE issue features models Davin Brunson & Bell Hinova.
Our friends from PUMP! are hosting the night of the year: Black Friday reimagined as an editorial moment with sharp lines, strong color, and underwear taking the lead.
A Shaded View on Fashion Film returned for its 17th edition with founder and curator Diane Pernet at the helm, reaffirming her role as one of fashion film’s most uncompromising advocates.
Gucci will present its 2027 Cruise Collection in New York on May 16, 2026.
The selection offers options for men of all ages, including brothers, sons, fathers, uncles, and grandfathers.
The book is a collection of portraits taken over two years, documenting the people who define the city’s club scene.
MANCANDY unveiled its Spring/Summer 2026 collection, titled “ROOT: ANCESTRAL FUTURE.”
MOOHONG’s Spring/Summer 2026 collection reinterprets classic menswear.
Since launching his eponymous Lutz Huelle label in Paris in 2000, the German-born designer has built a reputation for reshaping codes that capture a certain joy that celebrates the individual.
Lanvin presents its festive season collection for 2025. The theme centers on togetherness, celebrating the joy of giving and the warmth of close relationships.
Photographer Pierrot has turned his lens on Rumah Rubah, the Balinese home of Gildas Loaëc, co-founder of Maison Kitsuné.
Oakley is reissuing its iconic X-Metal Juliet sunglasses, a model personally selected by Travis Scott in his new role as the brand’s Chief Visionary.
The mudac museum in Lausanne has given Swiss designer Kévin Germanier a carte blanche for an exhibition titled “Les Monstrueuses.”
This range is designed with a focus on sustainability, as every piece is made from carefully selected leftover leathers and fabrics.
Levi’s has launched a T-shirt collection celebrating the hip-hop group De La Soul.
The brand, which produces artisanal olive oil and home goods, presented an installation at the inaugural Basic.Space NY event in SoHo.
Sónar 2026 has revealed the first part of its lineup, featuring over 100 shows.
The collection, led by Brazilian designer Pedro Andrade, revives pieces from Oakley’s historical archives through Piet’s experimental lens.
Perfume Genius’s new single “Me & Angel” feels like a glowing little world of its own, tender, dreamy, and strangely uplifting.
Moncler and JIL SANDER unveil their first collection together, crafted for Fall/Winter.
LOEWE Perfumes has partnered with the historic Madrid pastry shop, La Duquesita, for a special Christmas collaboration.
The collection revisits some of the brand’s earliest and most emblematic pieces. It is a tribute to the two pillars of their identity: Exclusive and Inclusive.
Stefano Tomadini photographed by Edgar Vazquez and styled by Victor Lopez, in exclusive for Fucking Young! Online.
Graphpaper from Tokyo and the Amsterdam label Camiel Fortgens have created an eight-piece capsule for Fall/Winter 2025.
Choclock has spent years redefining Spanish R&B and hip-hop, and his new EP Dame Más Tiempo marks another leap forward.
