CHASIN’ Fall/Winter 2016 Campaign
by Adriano Batista
Cole Mohr fronts the Fall/Winter 2016 campaign for CHASIN’ photographed by Joost Vandebrug.
The CHASIN’ FW16 campaign revolves around London. Let’s face it: who’s not up for a weekend in one of the most vibrant cities in de world? They used an incredible loft as homebase, exploring the city day and night, until the break of dawn. Embracing the unknown. The signature style of London based Dutch photographer Joost Vandebrug is clearly visible, once more reinforcing the bond between CHASIN’ and Vandebrug.
The main theme of the FW16 campaign is Embrace the Unknown, a credo that fits the brand like a glove, perfectly describing the collection as well as their London adventure. A pivotal location in the campaign is Hackney. The perfect place to get lost, to enjoy a perfect weekender with your buds. Next to that, it provided the perfect backdrop for their new collection. A collection that’s grounded in urban vibes, complemented with indigo and formal styles.
www.chasin.com
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