Moschino “TOY” Fragrance
by Adriano Batista
From the depths of the wild, stuffed animal kingdom comes TOY, Moschino’s latest fragrance. Conceived by Moschino Creative Director Jeremy Scott, TOY smashes every fragrance preconception to bits, boldly redrawing its form, function and fabulousness.
The fragrance is exactly what its cheeky name suggests: a toy. And best of all, this actual toy is a real, fuzzy- faced teddy bear to hug and snuggle up with whenever you choose. Screw off its happy faced head and you magically find an atomizer built into the bear’s soft body. Spritz away and then set TOY back down on your vanity table, or toss him on your bedspread with your other furry stuffed animals.
“I wanted to push the fragrance beyond the realm of what a perfume looks like it, or how it’s packaged” says Jeremy Scott of his first fragrance for Moschino. “And I think we’ve achieved that!”
Scott shares his unabashed love and icon-ization of teddy bears with the House’s famed founder Franco Moschino, who devotedly used stuffed animals to cover dresses, coats and hats in his fall-winter 1988 collection. Just as cheeky, and perhaps even more lovably snuggly, Jeremy Scott’s teddy comes armed with a heart-warming smile and a T-shirt that states, “This is Not a Moschino Toy.”
He is housed inside what a realistic toy package would be, replete with clear plastic viewing window, bubble writing instructions to “Try Me” or “Touch Me” and the exact same back flap and hanging hook that are used to hang toy packages in every store around the globe. The fragrance itself features the scents of mandarin, cardamom, and bergamot; and a heart of lavender, violet petals, and hawthorn. Its finish of sandal wood, vanilla, mountain tree moss and acacia hit the woodsy notes that nod to this bear’s forest home.
Undeniably humorous, laced with wit and packed with fun, TOY is also revolutionary as a product launch. It offers as a completely innovative way to package, show, and sell fragrance. Most importantly, it represents another step in Jeremy Scott’s high-voltage journey at the House of Moschino, returning the brand to the spirited heights from which it was born.
Available at moschino.com.
Eastpak Artist Studio 2014 – Complete Collection!
The Modern Silhouette
The Polish brand’s High Summer Drop SS25 is built for summers that linger in memory, with pieces meant to outlast the season.
For Fall/Winter 2025, Levi’s® reworks its most iconic pieces, combining heritage with fresh updates.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists.
The collection takes classic shapes and twists them into something entirely new, with ultra-curved silhouettes that look like they’re from the future.
At the center of it all is British rapper Lancey Foux, the latest addition to what Milli calls the “Clique.”
Maison Valentino has unveiled its latest campaign for Chinese Valentine’s Day, falling on August 29 this year.
Photographer Manuel Cardozo was on the ground, snapping exclusive shots of the looks, the vibes, and the unstoppable energy of WHOLE 2025.
Designed in Venice Beach by Eli Russell Linnetz, the ERL Flip Flop combines technical precision with the brand’s signature laid-back audacity.
From hypnotic sex club dancefloors to melancholic club bangers, flirty800 (aka Harley) isn’t just spinning tracks, he’s warping realities.
This season, the brand looks back to its roots, drawing inspiration from the Palais-Royal, home to its first café.
Nothing has entered the over-ear headphone space with Headphone (1), a pair designed to catch the eye and satisfy the ears.
Simone Baggio and Luca Borsi photographed by Fabrizio Martelli and styled by Giorgia Devalle, in exclusive for Fucking Young! Online.
We just got back from our first Yaga Gathering off the map, deep in the Dzukija forests in Lithuania. We were greeted with heavy rains and friendly people, who told us this was a magical healing forest,… »
For its Summer 2025 campaign, GUESS JEANS taps Hawaiian model-actor-skater Evan Mock and LA creative Alana Champion to channel the effortless cool of its most iconic ads.
New Era has reworked its classic 9FORTY cap for 2025, introducing the M-Crown, a sleeker, more structured take on the streetwear staple.
Italian fashion house Gucci presents its new advertising campaign: “The Gucci Portrait Series”.
Prada’s campaign shows what clothes do when they’re worn, when they’re part of a body in motion.
Vivobarefoot’s new Primus Trail Flow Mid is for hikers who want to feel the ground, not fight it.
Since 1970, the Rencontres d’Arles has been the premier international photography festival and one of the major cultural events in the South of France.
Sheep Inc, the London-based sustainable fashion brand, has just dropped a jacket that’s a love letter to the countryside.
No matter what you wear, ARNETTE’s sunglasses will steal the show. ARNETTE invites us to spend a weekend at the Boombastic Festival in Spain.
Songzio has found its perfect muse in ATEEZ member Seonghwa, announcing him as their new global ambassador.
Just weeks after teasing new music, Tyler, The Creator has delivered. His ninth studio album, Don’t Tap The Glass, is out now!
The Metcon 10 arrives as the lightest, most stable version yet, designed to handle every part of an athlete’s workout without compromise.
LOEWE’s Landscape collection, first shown in the Fall/Winter 2024 pre-collection, transforms leather into something that feels alive.
We caught up with Billy to chat on film, fashion, and fear, but it was clear that he is passionately nerdy about music.
Six years after his last album, Dev Hynes, better known as Blood Orange, announces Essex Honey, set for release on August 29th, 2025.
Arte Antwerp treats design as something everyone should own, wear, and use to say something.
Far different from the Ibiza of neon-lit clubs, this is a nine-acre sanctuary where rustic Spanish finca charm meets understated Soho House cool.
Pull&Bear’s latest capsule collection draws inspiration from Henri Matisse, transforming his playful shapes and vivid colors into summer-ready clothes and accessories.
