Back in 2004, HUF and Nike joined forces for the first time, creating a special edition of the Nike Air Max 1. This wasn’t just any sneaker; it came in three cool colors and was made in a limited run. Keith Hufnagel, the guy who started HUF, designed it, and it quickly became a fan favorite in its signature “HUF Green” and gray.
Fast forward to today, and after 20 years, HUF and Nike are bringing back the original Air Max 1 in all three colors: Green and Gray, Orange and Gray, and Pink and Gray. This time around, the Green and Gray will be everywhere, while the Orange and Gray will only be in North America, and the Pink and Gray will be a special treat for Japan.
This comeback is a nod to the good old days and a shout-out to Keith Hufnagel’s lasting impact. The new campaign for these sneakers is inspired by a photo of Keith with his dog Bones at the first HUF store in San Francisco. Hanni El Khatib, who’s been with HUF since the start and was a buddy of Keith’s, came up with this idea. It’s a way to show off a side of HUF that most people haven’t seen before.
This season confirms SHOOP’s design approach. It draws from the everyday and reinterprets it through a poetic, modern lens, creating a language that joins the functional with the emotional.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!
The campaign, shot in the heart of Notting Hill, is a modern interpretation of Britishness, seen through the lens of Paul’s own curious spirit and his love for collecting the unexpected.
Carhartt WIP’s Fall 2025 campaign feels like a quiet shift. It’s not about grand statements or dramatic scenes. Instead, it turns its attention to the spaces in between: the small, ordinary moments that make up a day.
The Irrepressibles return with Yo Homo Deluxe, an expansion that digs deeper into the emotional scope, punk edge, and eroticism of their fourth studio album.
Japanese designer Soshi Otsuki, the creative force behind Soshiotsuki, scooped up the LVMH Prize 2025, one of the industry’s most powerful springboards for fresh talent.
The debut collection, Season One: At First Light, was unveiled among friends, fam, and fans at the Hotel Pozzo di Borgo, a historic residence Karl Lagerfeld lived at, just before one of his sold-out concerts in the Paris.
The NRW-Forum Düsseldorf is opening a direct conversation. Its exhibition, SEX NOW, invites visitors to explore the complex role sex plays in our lives.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
