What We Wear SS19 Backstage!
by Pierre M'Pele




















What We Wear presented their second runway show during London Fashion Week Men’s Spring/Summer 2019. Forget for a moment that superstar Tinie Tampah is the label’s driving force. Would it be still of interest? The answer is yes, of course. Where so many other celebrities in the past failed, the Girls Like singer is winning.
The collection was based on the world football yet didn’t for a second fell into the clichés and Tampah refused to take the easy road while designing. “We knew we wanted to make it about football. The challenge was to go beyond what people expect and twist an aesthetic that is already sort of embrained in people’s heads,” he explained in a post-show conversation. Football isn’t just about the players, it’s about a community of people – players, referees, supporters, etc. – who must share the same values such as team spirit and fair-lay. The clothes were sporty as it is the brand’s hobbyhorse. There were decent printed tracksuits, football shirts and shorts ensembles, vests and socks with the brand’s uber-cool wavy logo. One of the strongest sportswear looks came in the form of a red a blue sweater/short combo. But Tampah also incorporated his vision of traditional British tailoring. One could spot the influence of Savile Row in relaxed pinstripes trousers and in shirts designed in collaboration with Daily Paper. Other worthwhile pieces in the collection included big patent parkas in yellow and blue.
Overall, it was a fun and fashionable collection. But honestly, it would have been exciting to see the team of England score in custom WhatWeWear uniforms during the 2018 World Cup, right?
Take a look at What We Wear SS19 backstage captured by Elliott Morgan during London Fashion Week Men’s, in exclusive for Fucking Young!
Michiko Koshino Spring/Summer 2019
Staffonly SS19 Backstage!
Simone Rocha unveiled the lookbook for its Spring/Summer 2026 collection, shot by Eimear Lynch and styled by Robbie Spencer.
Oliver Sim teams up again with Bullion (Nathan Jenkins), who was behind the previous single “Obsession,” to deliver an electro-pop track that feels both playful and deeply personal.
What connects the craft of Puglia to the design language of Copenhagen? The answer, much like a good meal, lies in the ingredients and the care put into it.
Before his installation drops at Design Miami.Paris on October 22, we sent Rohan off to Paris Men’s Fashion Week with a disposable camera and no rules.
Stüssy unveiled the lookbook for its Holiday 2025 collection, photographed by Antosh Cimoszko and styled by Landon Ebeling.
trônes 2 picks up where the 2023 edition left off, an exciting collaboration with Romain Bitton and continues our exploration of what a “throne” can mean today.
Imagine a scene of classic elegance: a garden party, silk gowns, a golden afternoon. Then, the sun becomes too bright. This is where MELLER introduces its new sunglasses, called BADU.
Y-3 and the Japanese brand NEIGHBORHOOD have launched a collaborative capsule collection.
The campaign photographed by Jordi Terry feels like a nocturne in fabric: shadows bending, sequins trembling, voices half-heard.
Julian Zigerli presents the first part of a new collection titled “IF YOU HAVE A COW”.
JIL SANDER, under its new Creative Director Simone Bellotti, is renewing its dialogue with PUMA.
Paul Nitze at KULT MODELS Germany photographed by Ian Ludwar and styled by Nawid Qureischi, in exclusive for Fucking Young! Online.
Saint Laurent Rive Droite in Paris is presenting an exhibition of work by the American artist Maximilian Schubert.
Moncler’s new campaign brings together two lifelong friends: Al Pacino and Robert De Niro.
At 080 Barcelona Fashion, Andalusian label Lemāchet unveils an intimate, refined collection that turns nostalgia into a statement of style while it celebrates emotion as the new form of masculinity.
The Dominic Albano Collection introduces the Sand Tank. This minimalist piece is designed to honor fluidity, identity, and freedom.
For its Fall/Winter 2025 collection, FOUND continues to explore the space between its two influences: South Asian tradition and rural Americana.
The Spanish actress Ester Expósito, the brand’s global ambassador, invites everyone to step inside this kaleidoscopic world.
Stepping into “Bass” by Steve McQueen at the Schaulager Basel is like entering a space where sound and light become living, shaped atmospheres.
Vivobarefoot has released a new version of its performance shoe, the Primus Flow.
Dior revisits the world of skiing for its Spring 2026 Lifestyle Capsule.
The collaboration, launching in June 2025, reimagines this emblematic design for a new generation.
From October 15, 2025, to January 25, 2026, the Maison Européenne de la Photographie (MEP) in Paris will host Tyler Mitchell’s first solo exhibition in France, titled Wish This Was Real.
Italian brand Fiorucci hosts an intimate dinner in Milan celebrating Jason Hendrik Hansma’s immersive solo exhibition
MM6 Maison Margiela and Salomon present their Fall/Winter 2025 collaboration.
His work focuses not on the game itself, but on the culture that surrounds it.
Franz Vochezer at DSM MGMT photographed and art-directed by Caique Mendes, in exclusive for Fucking Young! Online.
In the sixth chapter of his PRO line, Xander Zhou turns his attention to the suit.
From October through December, loose silhouettes become the most versatile trend.
Dockers recently presented its “Always a Fit” campaign with an event called The Dockers House.