In line with worldwide concept stores Tsvetnoy Central Market presents new advertising campaign for Spring/Summer 2016. In new season “Tsvetnoy” continues to represent the concept of fusion of fashion and art and thus focuses on Russian designers like Gosha Rubchinskiy and ZDDZ with their unusual vision and approach to new fashion wave. For the first time “Tsvetnoy” invited Russian creative team to make the advertising campaign. The shooting took place in Moscow around “Tsvetnoy” district. Its main theme has become the alternative fashion of post-Soviet period as a symbol of the changing world.
The surge of the alternative fashion development in Russia took place in the mid 80-ies of the previous century, when the fresh air of freedom inspired an unprecedented rise of underground culture as a result of the convergence of avant-garde artists, musicians and representatives of various subcultures – punks, rockers and ravers.
Due to its experimental nature, the combination of seemingly incompatible things of different shapes and textures, the alternative fashion is now at the peak of relevance. Designers who spread this philosophy are becoming globally acknowledged. “Tsvetnoy” as the center of fashion, culture and art, inspired by the atmosphere and spirit of post-Soviet period.
This season, Orelsan and Sébastian Strappazzon drew their inspiration from “The Marathon des Sables”, a 160-mile race through the Sahara dubbed “The Toughest Footrace on Earth”, where participating athletes endure a six-day trek.
London’s University of Westminster hosted its third BA show during London Fashion Week, under the leadership of Professor Andrew Groves who radically rethinks the purposefulness of fashion education, delivering a collective catwalk show aligned with the fashion calendar.
Derived from the constant tension between Western imposition and traditional African idols explored in Chinua Achebe’s writings, “Underground Spiritual” keys on the clash between traditional and non-traditional culture that reached a crescendo during the 1960s and 70s.
For FW20, the 3.1 Phillip Lim essential wardrobe is streamlined and strengthened, with styling elements that casually disrupt the modern wardrobe, revisiting the brand’s core New York heritage.
As photographer Pasquale Autorino toys with perspective and composition, he captures the dichotomy between balance and equilibrium of the collective in this Fucking Young!’s group editorial.
Ivan Pons captured by the lens of Carlos Pareja and styled by Rocco Marvin with pieces from Calvin Klein, Levi’s, Dr. Martens, Alpha Industries, Extra by Rodrigo Falero & Agustin Power, Kabuki, Sergidevcia Couture and… »
