In 2016, G-Star RAW is celebrating the 20th anniversary of the iconic G-Star Elwood 5620 jeans. The celebration will run throughout the year, including a dedicated S/S’16 campaign shot by Ellen von Unwerth and the monthly release of a limited edition Elwood.
The original G-Star Elwood 5620 was released in 1996, first invented by Head Designer Pierre Morisset after finding inspiration from a passing motorcyclist in the South of France.
The G-Star Elwood 5620 represents the core of the brand’s DNA, a symbol of innovation as the first design using the 3D Denim method of construction. Despite evolving with time to become one of the most recognised denim designs of today, the G-Star Elwood 5620 has retained the five key elements that make it instantly identifiable – its knee patches, 3D shaping knee darts, saddle patch, heel guards, and slanted thigh seams.
A limited edition G-Star Elwood 5620 will be released on the 20th day of each month throughout 2016, including versions designed by artists and collaborators yet to be announced. The first in the monthly series is the G-Star Elwood Moto, a re-release of an Elwood designed in 1996, which was based on an archival pant designed for off-road Enduro racing (circa mid-late 1960’s).
The first release of the 20th Anniversary Limited Editions, the G-Star Elwood Moto, is now available in select G-Star stores and on g-star.com.
Bernhard Willhelm has clear ideas and a lot to tell. He is a natural provocateur, a conscious dissident. His fashion is a courageous, unbridled warning to the rampant respectability, conformism, and the fake anti-conformism.
It’s midnight on a Friday night in 1999… Basement Jaxx is blasting through the speakers of your bedroom stereo and your pre-gaming on Vodka/7ups with your girls!
Josef Lazo and Andreas Schmidl dream, experiment, have fun. Their Lazoschmidl is an outrageous love declaration to the contemporary man, to the real big-boy.
The iconic Jumpman within the Paris Saint-Germain circle shows just how huge of a market this is for Jordan and that his Royal Airness goes beyond basketball to being an overall icon in sport and style.
For the lookbook, the brand collaborates with the photographer Charlotte Krieger. Her unconventional painting technique and pastel colors contrast with the vertical lines and brightness of the collection.
