In a fusion between Italy and Japan, Slam Jam and Beams have come together with SUICOKE for a special triple collaboration. The capsule collection named SSB mixed with a spice of both premier stores’ DNA, all designed under the concept of “hybrid sports”: reflective silver graphics on premium knitted tape, Ripple soles, unique Vibram footbed, all come together on the signature DEPA-V2 silhouette, combined with metallic parts. Along side a set of technical apparels.
“Packable” full-zip hoodies and shorts has light weight nylon fabrics that help regulate body temperature and impenetrable moisture barrier to guarantee dryness. Premium cotton t-shirt gives perfect fitting to the body.
The collaboration will be available at Slam Jam Milan store from April 14th and Beams Harajuku from April 15th.
The product is launched with a video by Simone Rovellini with art direction by Slam Jam.
For the Fall/Winter 2017 collection, Gildas Loaëc and Masaya Kuroki, co-founders and artistic directors of Maison Kitsuné, drew their inspiration from American pop culture and the aesthetic and creative energie of New York born, Paris based, artist William Klein.