Luca Finotti created a new video campaign titled “That’s Pitticolor!“, for the Spring/Summer 2016 edition of Pitti Immagine Uomo, starring model Andre Bona.

As suggested by the title, “color” will be the key theme of the fair: “the colors that surrounds us, the colors that we wear, that are inside us and before our eyes.”

For the fist time Pitti Immagine (and from this season onwards) introduces a digital art project in cooperation with various directors/artists to complete its campaign.