HBX announces its first co-branded shoe with ASICS
by Adriano Batista
HBX, Hypebeast’s online e-commerce destination, officially announces their first shoe collaboration, teaming up with Japanese brand ASICS to launch the ASICS x HBX GEL-KAYANO™ 5 OG collection, exclusively dropping on 31st May 2019 on HBX.COM and its retail store in Hong Kong.
In the re-release of the iconic GEL-KAYANOTM 5 OG silhouette, it has referenced the inspirations for the 90’s era to pay tribute to the original 1999 release date. The colorway of the shoe harps back to the year of transition to a more computerized world with the launch of Web 1.0 (Internet Explorer 5), original social networking sites, and heated discussions on dystopian sci-fi fantasy movies from the late nineties to early Y2K.
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HBX announces its first co-branded shoe with ASICS
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