Gucci’s #ACCIDENTALINFLUENCER
by Adriano Batista
Gucci unveiled its latest digital project, a curious and fun reinterpretation of the concept of imitation and replica, seen through the objective of the artist, photographer, and director Max Siedentopf, who was recently in charge of capturing the innovative advertising campaign of the House dedicated to the Gucci Osteria.
Inspired by the design concept of the Gucci Tennis 1977, in which an original shoe model extracted from the House archive served as a reference to create a current version, the #accidentalinfluencer project presents a series of images of identical people gathering spontaneously in everyday situations.
Wearing similar outfits – and the sporty Gucci Tennis 1977 -, these groups appear on the street, in the bus, or in a cafeteria, captured by an indiscreet camera. The effect, hypnotic and evocative, suggests a series of improbable coincidences.
The campaign can be seen through Gucci platforms on social networks and includes videos of choreographies created especially for TikTok, clips in the form of Instagram Stories and a section of the Gucci App that will allow customers to “try on” virtually the Gucci Tennis 1977 through the innovative augmented reality technology implemented by the House in June 2019.
Fashion Film Premiere: ALMA
G-STAR RAW Spring 2020
We caught up with Billy to chat on film, fashion, and fear, but it was clear that he is passionately nerdy about music.
Six years after his last album, Dev Hynes, better known as Blood Orange, announces Essex Honey, set for release on August 29th, 2025.
Arte Antwerp treats design as something everyone should own, wear, and use to say something.
Far different from the Ibiza of neon-lit clubs, this is a nine-acre sanctuary where rustic Spanish finca charm meets understated Soho House cool.
Pull&Bear’s latest capsule collection draws inspiration from Henri Matisse, transforming his playful shapes and vivid colors into summer-ready clothes and accessories.
Jason Fejiro photographed by Johanna Stroud and styled by Jay Taglè, in exclusive for Fucking Young! Online.
For the first time, the work of more than 60 artists who have lived and created at the TOM House will come together in FXLK PLAY: Mythmaking, Devotion, and Mischief, an exhibition opening September 12, 2025, at Long Hall in West Hollywood’s Plummer Park.
Oakley is taking its expertise from extreme sports to outer space.
There’s something raw and electric in Last Exit on Bethnal, the new collaborative project between London producer/DJ Hannah Holland and filmmaker/photographer Lydia Garnett.
JIL SANDER backed the production of a seven-track EP and the Hamburg-shot music video for the song “Wanderlust”.
Balenciaga’s Winter 2025 campaign strips away polish in favor of something more intriguing: real moments in real spaces.
Marine Serre unveiled the first chapter of its “Heads or Tails” campaign, captured by the lens of Julia et Vincent.
Thirty students from fashion schools across Europe will gather in Barcelona this November to tackle one of the industry’s biggest challenges: waste.
The Phantom of the Opera has chosen his designer. Nicola Formichetti has been appointed Director of Masks for Masquerade, the new immersive Phantom experience coming to New York.
MM6 Maison Margiela and Dr. Martens are teaming up again, this time with a capsule that twists classic Docs into something fresh.
Kwir Nou Éxist project, a photo installation conceived by model, actress and activist Raya Martigny and her partner Edouard Richard, is now on view until July 25 in the iconic Tuileries Garden in Paris.
The legacy of Virgil Abloh will soon be celebrated at the Grand Palais in Paris with an exhibition developed in collaboration with Nike.
MODUS VIVENDI’s latest swimwear collection is made for days in the sun, with pieces that catch the eye without costing the earth.
Liam Goofy at Two Managment photographed by Martina Moreno and styled by Marta Ros, in exclusive for Fucking Young! Online.
BIMBA Y LOLA has introduced its new DOG LOVERS COLLECTION, a capsule line celebrating dogs and their owners.
Nanushka’s Pre-Spring 2026 collection, Reflections, takes cues from Austrian thinker Rudolf Steiner’s belief that spirit and material are inseparable.
The wait and speculation are over. Almost a month after Francesco Risso’s departure, Marni now has a new Creative Director: Belgian designer Meryll Rogge.
Spanish-Nigerian designer Wekaforé Jibril has made history with the opening of his first standalone boutique in Barcelona, becoming the first Black designer to establish a flagship store in Spain.
“It’s an honour to work with Burberry,” Wu said. “The brand’s dedication to its heritage and innovation results in pieces that never fail to amaze. I look forward to discovering what we’ll create together.”
ICECREAM EU has teamed up with END. to launch a special capsule collection celebrating END.’s 20th anniversary.
Harrison Sheehan photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
The Studio Archive is a new series releasing original Polaroids taken by the founder of Dominic Albano Collection.
C2H4® is slowing down. Instead of chasing seasons, their R011 Collection is built to last: one carefully crafted lineup per year, designed to stay relevant long after the trends fade.
We had the opportunity to chat with Martin about the great skincare reset and what we can learn from Danish clean beauty.
