Givenchy Unveils Debut Campaign by New Creative Director Matthew M. Williams
by Anna Barr
Back in June, we were excited to hear the announcement of Matthew M. Williams as Creative Director of the iconic House of Givenchy. The designer is known for his innovative techniques and designs that have captivated the fashion world and now dawns on a new era with a fresh, modern attitude for the Parisian fashion house.
Longtime friend and collaborator, Nick Knight shot the series of images, divulging key hardware symbols making up both the men and women’s collections while tapping in on the designer’s aesthetic for Givenchy. Williams highlights Givenchy’s new symbols in still-lifes accentuated by scaled-down “Givenchy” and “4G” signatures, an assertion of discretion, worldliness, and refinement.
Knight also shot a video, oversaw by Williams, with custom vocals by another of his close friends, the rapper and songwriter Playboi Carti. Behind the scenes, the “work in progress” currently underway at Givenchy takes shape as images of the new House symbols cascade from a highres printer and Carti riffs on right versus wrong pronunciations of the House’s name.
Matthew M. Williams draws inspiration from his new life in Paris by incorporating beloved places and emblems into his designs. The quintessential symbol of love found throughout the city and on bridges, the “love locks”, was a starting point for an original take on Givenchy signatures. Subtle yet immediately recognizable visual codes denoting unity and interconnectedness are built around chains, metallic meeting pastels alongside flat and angular links stylized into a “G” shape.
Williams has always carried a flair with hardware that has become his signature and now brings it forward into the Givenchy universe. Gold-finish “Givenchy” locks nod to the U-lock design or come with a spare, narrow-body, and elongated shackle that closes with a textured screw. A padlock embossed with an exotic skin motif sports two asymmetrical piercings at its base so that its sibling locks can hook up, or not — an open invitation to make this iconic new symbol one’s own.
www.givenchy.com
SAVAGE X FENTY collaborates with Christian Combs on Menswear Collection!
Marni Spring/Summer 2021
The New Zealand collective returns with a record that expands their lush, dreamy world while keeping intimacy at its core.
For Fall/Winter 2025, Barbour and Baracuta draw inspiration from the Northern Soul music movement.
Designer Eli Russell Linnetz has partnered with the technology company 1X for the launch campaign of NEO, the first humanoid robot made for the home.
The color appears in underwear, ready-to-wear, and simple everyday essentials.
Gonzalo San Román photographed by Alex Kalb and styled by Fet Hilario, in exclusive for Fucking Young! Online.
This year, the fair brings together some 222 exhibitors from 33 countries, including 179 galleries and 43 publishers.
Like the collection, the soundtrack is both strong and fragile.
The pre-collection will be available in stores and online starting November 13.
We Are Spastor’s latest project is not about nostalgia but about revisiting the foundations of their identity.
Danish label Les Deux has opened its first flagship store outside Scandinavia, right in the heart of Le Marais, one of the city’s most dynamic neighborhoods.
The Louis Vuitton Foundation in New York is presenting a focused exhibition of two paintings by Gustave Caillebotte.
Fallou and Nathan photographed by Harri Gillan and styled by Geraint Donovan-Bowen, in exclusive for Fucking Young! Online.
Balenciaga introduces its 2025 Skiwear collection. The campaign, shot by Aidan Zamiri, presents high-performance clothing and gear.
Creative Director Daniel Lee describes this as an invitation to a party for family and friends.
Evisu and Icecream have created a collaboration that connects two distinct worlds.
Off-White creative director Ib Kamara’s debut EP “Pop Romance” is a bold step into the world of music, and it feels as vibrant and daring as his work in fashion.
Carne Bollente’s new campaign, “The Boy Next Door,” features the multi-talented Ivan Ugrin.
Soho House and Vandall & Kerri recently held a Halloween dinner in Madrid.
AMIRI has become the official formalwear partner for the soccer team FC Barcelona.
HÉLAS presents its Winter 2025 collection as a clear progression of its identity.
Lucas Sapoznick captured by the lens of Max Jorquera, in exclusive for Fucking Young! Online.
Yerevan Fashion Week is a child. It has only celebrated three birthdays. But in its short life, it has learned to walk with a surprising firmness.
A photography exhibition in Paris this November will engage a sense beyond sight.
The first event was held to open the new BERSHKA store in San Sebastián.
Paul & Joe’s new collection, Tokyo Velvet, acts as a cultural bridge. It connects the elegance of Paris with the dynamic pulse of Tokyo. The line draws from the contrasts of the Japanese capital, pairing French chic… »
Take a look at ACROMATYX’s backstage, captured by Ángela Ibáñez during 080 Barcelona Fashion.
This 28-piece collaboration continues to reshape the visual and technical language of moto-racing apparel.
After a four-year pause, Babeheaven returns with ‘Slower Than Sound’, a dreamy, quietly confident EP that feels both intimate and cinematic.
The campaign, featuring team skater Morice Auethan, presents skateboarders as modern cowboys.
The Prada Winter 2025 collection returns to the brand’s core principles: contrast and contradiction.
