Givenchy Unveils Debut Campaign by New Creative Director Matthew M. Williams
by Anna Barr
Back in June, we were excited to hear the announcement of Matthew M. Williams as Creative Director of the iconic House of Givenchy. The designer is known for his innovative techniques and designs that have captivated the fashion world and now dawns on a new era with a fresh, modern attitude for the Parisian fashion house.
Longtime friend and collaborator, Nick Knight shot the series of images, divulging key hardware symbols making up both the men and women’s collections while tapping in on the designer’s aesthetic for Givenchy. Williams highlights Givenchy’s new symbols in still-lifes accentuated by scaled-down “Givenchy” and “4G” signatures, an assertion of discretion, worldliness, and refinement.
Knight also shot a video, oversaw by Williams, with custom vocals by another of his close friends, the rapper and songwriter Playboi Carti. Behind the scenes, the “work in progress” currently underway at Givenchy takes shape as images of the new House symbols cascade from a highres printer and Carti riffs on right versus wrong pronunciations of the House’s name.
Matthew M. Williams draws inspiration from his new life in Paris by incorporating beloved places and emblems into his designs. The quintessential symbol of love found throughout the city and on bridges, the “love locks”, was a starting point for an original take on Givenchy signatures. Subtle yet immediately recognizable visual codes denoting unity and interconnectedness are built around chains, metallic meeting pastels alongside flat and angular links stylized into a “G” shape.
Williams has always carried a flair with hardware that has become his signature and now brings it forward into the Givenchy universe. Gold-finish “Givenchy” locks nod to the U-lock design or come with a spare, narrow-body, and elongated shackle that closes with a textured screw. A padlock embossed with an exotic skin motif sports two asymmetrical piercings at its base so that its sibling locks can hook up, or not — an open invitation to make this iconic new symbol one’s own.
www.givenchy.com
SAVAGE X FENTY collaborates with Christian Combs on Menswear Collection!
Marni Spring/Summer 2021
Aniele Stroz’s INSOMNIA collection finds its rhythm in the deep quiet of the night. It draws from those long, awake hours where thought takes over and the world feels different.
Some designs are more than just accessories. They are part of a story. The Saddle bag is one of those icons.
PUMA and New York-based designer Danielle Guizio are back with a new collection for 2025.
Take a look at Who Decides War Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
Nike and Air Afrique, a creative collective from Paris, have created a new shoe. It is called the Air Max RK61.
Salomon’s new Road Trip capsule looks both ways. It draws from the brand’s own history while making sure every detail is suited for the present.
MM6 Maison Margiela has partnered with Agnelle, a French glove maker with a history stretching back to 1937.
COMME des GARÇONS Homme Plus and Nike introduce a new collaborative sneaker, the Air Rejuven8.
For Spring/Summer 2026, Palomo returned to Madrid. The setting was The Palace Hotel, an intimate presentation that marked a homecoming after several seasons in New York.
Smith will lead the creation of four collections each year, covering men’s shoes, leather goods, and accessories.
Gucci introduces a new sneaker, the Gucci Shift, designed for motion. It translates the House’s athletic history into a form made for the rhythm of now.
Setchu Perfume is a collection of five fragrances, each continuing the brand’s search for balance, joy, and strength.
Deep in the hills of Abruzzo, at a place called Villaggio Cirulli, a simple but powerful idea took shape: no one is just a number.
Take a look at Campillo’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
FANG NYC made its New York Fashion Week debut with a Spring/Summer 2026 collection that drew a clear line from the past to a specific future.
Valentino Garavani and Vans unveiled the campaign images for its new collaboration.
ECKHAUS LATTA unveiled its Spring/Summer 2026 collection during New York Fashion Week.
Ami Paris has unveiled a new staple for the wardrobe: the Mirage sneaker.
Peter Demas photographed by Chris Fucile, in exclusive for Fucking Young! Online.
In an age of digital noise, there’s something powerful about work made by hand. Artist Sal Salandra understands this.
LeBlancStudios presents its Spring/Summer 2026 collection, “Museum of Common Oddities.”
Drawing from the energy of Tokyo’s streetwear, the collection captures the creative pulse of Shibuya.
Dsquared2 and Ducati have joined forces for the first time. The reason is a machine: the new Ducati XDiavel V4 motorcycle.
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
