Behind every Nike jersey there is a story: Barça Jersey Workshop Customization
Few clothes are able to pick up better and more clearly the idea of being “something more than clothes” that the jerseys of the football teams. Designed for give their best during matches, and with incredible designs year after year, they are undoubtedly one of the most symbolic elements of the teams. With them and through their colors, they transmit their strength and unity in front of the other team during the matches, in addition to values that go beyond the field of play and talk about companionship, fair play, and respect towards the opponent.
Although nowadays soccer jerseys are also urban fashion pieces, with all these reasons it is really difficult for any Football Club to accept any modification of a piece so sensitive for its supporters. And precisely that is what happened last Friday, June 15 in Barcelona.
Connecting sports, culture and fashion within the celebrations of the BCN Festival of Sports, Nike organized the Barça Jersey Workshop Customization. A creative workshop in when the imagination took the power, and for the first and only time in history it was possible to customize the official jersey of FC Barcelona. With the help of scissors, pencils and rulers, and with a great variety of patches, vinyls and serigraphs inspired in the city of Barcelona at our disposal, all the football fans who we went there could enjoy the incredible experience of customizing one jersey of the new first kit of Barça. An amazing workshop that was leaded by the expert César Pérez and presented by the journalist Ingrid Sunyer, and to which joined football fans of the Club as Carles Francino, Greta Fernández or Daniel Illescas. So what do you think? Would you like to see some of these new custom designs as the first kit of Barça for next year?
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