Marc Jacobs takes over from Jean Paul Gaultier as the new creative director of Diet Coke for 2013.

I feel very privileged to be the new creative director of Diet Coke and put my stamp on the 30th anniversary campaign,” said Marc Jacobs. “Diet Coke is an icon – and I love an icon.


Diet Coke celebrates its 30th anniversary this year, and so the partnership has been dubbed “Sparkling Together For 30 Years”.

A limited collection of bottles designed by Jacobs and inspired by the Eighties, Nineties and Noughties, along with signature Jacobs motifs will be unveiled later this month.