Turnstile bassist Franz Lyons is the latest unexpected face of GUESS JEANS, proving the brand’s commitment to spotlighting authentic voices from music and culture. Known for his explosive stage presence in the Grammy-nominated hardcore band, Lyons steps into the denim world with the same raw charisma that defines his performances.
Shot by photographer Liam MacRae against clean, minimalist backdrops, the campaign lets Lyons’ natural energy take the spotlight. He wears relaxed G18 jeans in two washes, paired with a bomber jacket and a long denim shirt, timeless pieces that let his personality shine through. The simplicity works; there’s no need for flashy styling when the subject already carries so much presence.
This collaboration makes sense for both sides. GUESS JEANS has built a reputation for tapping rising stars across music, sports, and fashion (like Brent Faiyaz, Beabadoobee, and Trent Alexander-Arnold), while Turnstile’s genre-blurring success (from hardcore pits to Grammy nods) positions them at the forefront of today’s music scene. Lyons even wore GUESS JEANS in Turnstile’s recent “BIRDS” music video, blurring the lines between campaign and real life.
For Lyons, the partnership feels like a full-circle moment. “GUESS JEANS is an institution,” he says, praising Nicolai Marciano’s direction. “They’re doing something different by bringing in artists instead of just models. When they told me I’d be on a Sunset Boulevard billboard? That was a ‘WOW!’ moment.”
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Designer Eli Russell Linnetz spins a chaotic tale with The Wild Bunch, inspired by a fictional gang of anarchists (the Dudley Dozens) who turn the California coast into their personal warzone.
Benji Blue Bills has come a long way since his early boom bap days, now carving a distinct niche in electronic trap with vintage synths and a fresh, immersive sound.
The Schreiberling, meaning “scribbler,” is a limited-edition writing instrument inspired by Montblanc’s historical “Baby” models from the early 20th century.
Jean Paul Gaultier opens the doors of his Paris headquarters for Et Gaultier créa l’Homme: Le Male – Passé, Présent, Futur, a sensory exhibition celebrating the iconic fragrance Le Male.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
