Bershka’s Autumn-Winter 17 campaign presents “The New Kids”, a new Project born out of the need to showcase young emerging talent on an international level. The four main characters of this collaboration are much more than models: behind their profiles lies a creative capacity and perseverance to reach their dreams through their way of life.
It’s a fact: in this day and age, it’s almost impossible to imagine the art and fashion worlds without taking into account the open-mindedness of new generations. Their individual expression knows no bounds and every day thousands of young people break stereotypes to create their own future.
Bershka believes in all these talents as a phenomenon redefining youth culture. That’s why ‘The New Kids’ was born, with the aim of boosting emerging talent and, in addition, to create relevant and real content that connects and tunes in with today’s public.
Aaron Unknown, Moon Kyu Lee, Stephane Deheselle and Sasha Belyaeva are the four protagonists for Bershka’s inaugural edition of this initiative. They’re redefining the zeitgeist – let’s Meet them!
“When I found out I was going to be an official part of this, it made me feel great! I got often the impression that to be part of a campaign like this you need to have the typical model look. I liked that Bershka was interested in me: my art and who I was (including my funky hair!)”.
Dubstep? Robot dance? Breakdance? Stephane’s choreography leaves nobody indifferent. But it’s not just his dance style which is a true sight to behold. His look is very, very cool, as well. Keep an eye on his news feed – in 2018 she will release his first solo, a project created with Maleek Boufnera which results in a potent combination of several disciplines – dance, animation and new technologies.
“It was a sigh of relief when Bershka contacted me for this project, as it shows recognition for my arts and 10 years of hard work behind the scenes. It is such an energy boost to be part of this, and if anything, it’s motivated me to get back in the studio and create the next piece. I would like to think I was chosen for my vision, as well as my perceived talent”.
He is a model, yes. But Aaron Unknown has excelled in the world of rap because his lyrics reveal a great sensitivity that connects with thousands of people around the world. He knows how it is: To understand his music, you must pay attention to the lyrics.
Take a look at C.R.E.O.L.E’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during Paris Fashion Week, in exclusive for Fucking Young!
Glenn Martens’ Maison Margiela Artisanal collection doesn’t just borrow from history, but it fractures it, reassembles it, and wears it like a second skin.
For Spring/Summer 2026, AV Vattev’s Bohème collection takes its cues from two iconic worlds: the effortless cool of French New Wave cinema and the raw energy of British music subcultures.
Concrete Husband talks about turning psychological collapse into industrial soundscapes, confronting darkness on Berghain’s dancefloor, and why dark techno is, above all, sexy.
We had the chance to catch up with Ohio-born, Brooklyn-based designer Kody Phillips in his Paris Fashion Week showroom where he unveiled his Spring/Summer 2026 collection.
Dean and Dan doubled down on their love of fashion’s most dramatic moments, remixing 80s power dressing, 90s grunge, and 2000s excess into something entirely their own.
Telekom Electronic Beats (TEB) and 032c are turning 25, and they’re celebrating with a capsule collection and an installation by Harry Nuriev. Titled All is Sound.
Cult Korean menswear brand THUG CLUB teamed up with designer IZZY DU for an unforgettable dinner and afterparty at the mythical Lapérouse during Paris Fashion Week.
Jonathan Anderson has always treated fashion like a carefully assembled collection, mixing the unexpected, trusting his instincts, and binding it all together with a strong point of view.
Louis Vuitton has introduced its latest Silver Lockit 2025 collection, developed in partnership with Felix, the brand’s Ambassador and UNICEF Goodwill Ambassador for Korea.
The Salomon XT-6 wasn’t made for sidewalks. Born for punishing mountain trails and ultra-distance races, its technical DNA speaks to wilderness endurance.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
