Someone once told me that when they see their favorite artist work with a brand, it kind of ruins it for them. In many ways, fashion does ruin art. Today we hear a lot of the Metaverse, streamlining, innovation, visionary. Sometimes we look so far ahead that we forget what reality looks like. Call Ye what you want, but he has managed to merge the Heaven and Hell music video release as a YEEZY X GAP debut tv commercial for their new hoodie drop on ESPN during the college football national championship. If the goal was brand awareness, my dad now knows.
Last week YEEZY GAP engineered by Balenciaga was announced with their commitment to delivering a utilitarian design for all. The imagery conjured up at the Donda listening parties comes alive in the video with dark visuals and masked individuals amongst the swirl of floating bodies in the sky.
Next month also sees the release of the new Kanye three-part documentary on Netflix. Hoping to see more into the controversy and complications surrounding Kanye than just a three-part commercial. We are now entering a new era of marketing. Everything you will see now will be on sale, augmented, VR, or physical. Like Gen Z not knowing the world without internet, Generation Alpha will not know the world where everything was for sale.
All the guests and friends of Zalando moved to the chosen location, which fitted perfectly with the theme of the event, to enjoy the good weather accompanied by an aperitif; and of course, something that can’t be missing at a party, music.
Photographer Renaud Labelle brings us a selection of the best looks captured in the streets of Paris during Paris Fashion Week, in exclusive for Fucking Young!
“Maricón” speaks of protest, acceptance, naturalness and love. It is a call to action for the new generations. Because equality never goes out of style
This season, Archie Alled-Martinez wants to reclaim the term “metrosexual” -that hides a homophobic tone- and reinterprets its iconic silhouette from the early naughties, “camping” it up, eradicating any hint of fragile masculinity and making it 2022.
Take a look at TAAKK Spring/Summer 2023 backstage, captured by the lens of Sebastian Pielles during Paris Fashion Week, in exclusive for Fucking Young!
Set at the Palais de Tokyo, Fucking Young, TRANOÏ, and friends were able to toast to past success and drink to a great future with sets by Faire Music and the incredible Urumi.
Kenzo SS23 is an extension and refinement of the universe established in last season’s first collection, inspired by the attitude of Kenzo Takada, who has developed his ideas from season to season.
The collection was fully embodied from oversized sequence tops, camouflage coat, to low-slung jeans. Palm prints made an appearance making up some California nostalgia and Western references furth afield.
This season, Joey Gollish explores the history and lasting global impact of European cabaret, particularly Le Chat Noir, Cabaret Voltaire, and other central figures in European Cabaret.
Take a look at Gunther Spring/Summer 2023 backstage, captured by the lens of Sebastian Pielles, during Paris Fashion Week, in exclusive for Fucking Young!
Designer Chitose Abe plays with a new take on her signatures and the notion of splicing authentic forms to create something unusual, authentic and original, Sacai-style, by applying a sense of informality to silhouettes and materials that are born of tradition.
Inspired by the androgynous beauty and seductive allure of American actor Joe Dallessandro, Valette Studio’s new collection is an ode to sartorial freedom and emancipation, underlining playfulness and personality as opposed to stereotypes, rules and uniformity.
Intertwining color and texture with lace, feathers and intricate orange prints, the collection offers “adaptions of feminine features into the ‘male’ silhouette.”
One of Jonathan Anderson’s strongest skills that he deserves credit for is being a great observer. He observes, then digests, then filters out what he has taken in. While conversations are being had around nature and technology, »
For the SS23 studio collection, Henrik Vibskov investigates the elements of bridges – a construction born from the hands of humans, allowing the feet to touch where only birds used to inhabit.
SANKUANZ SS23 continues the speculative exploration of life and death from its last season, realizing deep integration of street style and high fashion in multiple ways.
