Someone once told me that when they see their favorite artist work with a brand, it kind of ruins it for them. In many ways, fashion does ruin art. Today we hear a lot of the Metaverse, streamlining, innovation, visionary. Sometimes we look so far ahead that we forget what reality looks like. Call Ye what you want, but he has managed to merge the Heaven and Hell music video release as a YEEZY X GAP debut tv commercial for their new hoodie drop on ESPN during the college football national championship. If the goal was brand awareness, my dad now knows.
Last week YEEZY GAP engineered by Balenciaga was announced with their commitment to delivering a utilitarian design for all. The imagery conjured up at the Donda listening parties comes alive in the video with dark visuals and masked individuals amongst the swirl of floating bodies in the sky.
Next month also sees the release of the new Kanye three-part documentary on Netflix. Hoping to see more into the controversy and complications surrounding Kanye than just a three-part commercial. We are now entering a new era of marketing. Everything you will see now will be on sale, augmented, VR, or physical. Like Gen Z not knowing the world without internet, Generation Alpha will not know the world where everything was for sale.
Overwhelm by all the new music coming out? Here’s a selection of our favorite tracks released this week, from emerging to most established artists, this is your weekly soundtrack!
As a continuation of the film Ostal24 presented in September 2021, the SS22 Fichu pour Fichu campaign images present excerpts from a new way of living.
Photographer Marc Medina brings us a selection of the best looks captured in the streets of Paris during Paris Fashion Week, in exclusive for Fucking Young!
CELINE HOMME unveiled its “Portrait of a Musician” campaign, shot by Hedi Slimane and starring Gus Dapperton, who is wearing pieces from the brand’s Cosmic Cruiser SS22 collection.
Fausto Puglisi reinvented the Roberto Cavalli DNA for an intriguing men’s collection focused on distinctive, eye-catching pieces to mix and match with absolute freedom.
Givenchy is building on excitement around its newest footwear icon, the GIV1, with a fresh mix of visual signatures and a new style: the high-performance, unisex GIV1 TR debuts with the Spring 2022 pre-collection.
Using nostalgia as an impulse, Alled-Martinez revisits fashion codes from the mid-00s, emphasizing the homoerotic elements that he explores by referencing historical codes and queer imagery, intrinsic to the brand’s DNA.
Take a look at SOLID HOMME‘s Fall/Winter 2022 backstage, captured by the lens of Marc Medina, during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at Bianca Saunders‘ Fall/Winter 2022 backstage, captured by the lens of Marc Medina, during Paris Fashion Week, in exclusive for Fucking Young!
