Someone once told me that when they see their favorite artist work with a brand, it kind of ruins it for them. In many ways, fashion does ruin art. Today we hear a lot of the Metaverse, streamlining, innovation, visionary. Sometimes we look so far ahead that we forget what reality looks like. Call Ye what you want, but he has managed to merge the Heaven and Hell music video release as a YEEZY X GAP debut tv commercial for their new hoodie drop on ESPN during the college football national championship. If the goal was brand awareness, my dad now knows.
Last week YEEZY GAP engineered by Balenciaga was announced with their commitment to delivering a utilitarian design for all. The imagery conjured up at the Donda listening parties comes alive in the video with dark visuals and masked individuals amongst the swirl of floating bodies in the sky.
Next month also sees the release of the new Kanye three-part documentary on Netflix. Hoping to see more into the controversy and complications surrounding Kanye than just a three-part commercial. We are now entering a new era of marketing. Everything you will see now will be on sale, augmented, VR, or physical. Like Gen Z not knowing the world without internet, Generation Alpha will not know the world where everything was for sale.
Photographer Kyle Peterson brings us a selection of the best looks photographed in the streets of New York during New York Fashion Week, in exclusive for Fucking Young!
Out of more than 2,300 applicants worldwide, the 20 shortlisted finalists for the semi-final of the twelfth edition of the LVMH Prize for Young Fashion Designers have been unveiled.
TOUS just dropped a fresh collection of men’s jewelry for SS25, and it’s all about flipping the script on the usual style rules. They’re giving classic pieces a bold twist – think tie pins reimagined… »
Eastpak has teamed up with one of the most iconic films in cinema history, JAWS, to create a collection that celebrates the thrill and adventure of Steven Spielberg’s classic.
Take a look at Campillo’s Fall/Winter 2025 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
The collection, which launches in-store and online on February 21st, explores Nwigwe’s roots and personal style while reimagining classic sport-inspired designs.
This collaboration highlights the designer’s move toward gender-fluid fashion and celebrates his legacy as he steps down from his role as creative director after 38 years.
ECKHAUS LATTA’s Fall/Winter 2025 collection carries a message that feels raw and real. It’s not about pretending or putting on airs. Instead, it’s about honesty, even when it’s uncomfortable. The show draws inspiration from a 1992 article… »
Alex Delclos, Robin Avignon, Jimmy Nogues and Marco Bozzato shot by Alan Marty and styled by Benoit Paquet, for the “TV” issue of Fucking Young! magazine.
Luna del Pinal’s Fall/Winter 2025 menswear collection continues the brand’s focus on handcrafted, organic materials, celebrating the traditions of artisan crafts that link us to the past.
FRNKOW unveiled its 2025 campaign brought to life by Munich-based photographer Eileen Jordan, whose work captures the essence of the collection: a perfect mix of power and softness.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.