Someone once told me that when they see their favorite artist work with a brand, it kind of ruins it for them. In many ways, fashion does ruin art. Today we hear a lot of the Metaverse, streamlining, innovation, visionary. Sometimes we look so far ahead that we forget what reality looks like. Call Ye what you want, but he has managed to merge the Heaven and Hell music video release as a YEEZY X GAP debut tv commercial for their new hoodie drop on ESPN during the college football national championship. If the goal was brand awareness, my dad now knows.
Last week YEEZY GAP engineered by Balenciaga was announced with their commitment to delivering a utilitarian design for all. The imagery conjured up at the Donda listening parties comes alive in the video with dark visuals and masked individuals amongst the swirl of floating bodies in the sky.
Next month also sees the release of the new Kanye three-part documentary on Netflix. Hoping to see more into the controversy and complications surrounding Kanye than just a three-part commercial. We are now entering a new era of marketing. Everything you will see now will be on sale, augmented, VR, or physical. Like Gen Z not knowing the world without internet, Generation Alpha will not know the world where everything was for sale.
Artist Josué Thomas presents a photographic project titled I ♥ Paris (quand ce n’est pas la fashion week). It is a meditation on the city, focusing on the life that exists beyond its most famous events.
Guided by designer Daisuke Obana’s philosophy of deconstruction and reassembly, the capsule collection filters Baracuta’s British heritage through a minimalist and detail-oriented lens.
The fashion label grounds presented its SS26 collection in a raw, brutalist parking garage during Paris Fashion Week. The setting set the tone for what was inside.
The act of getting dressed is a personal audition for the day ahead. We create a silhouette and try on different versions of ourselves until the look fits the part we want to play.
Hugo Gonzalez, Sebastián Terranova, Miquel Villena and Nil Frago shot by Carlos Venegas and styled by Magda Rodriguez, in exclusive for Fucking Young! Online.
On a rainy Friday afternoon in Milan, as Fashion Week unfolded with its familiar rhythm, SUNNEI once again proved that its vision operates on a different plane.
The Spanish footwear label — known for its timeless sneakers and its cult following across generations — officially landed in Barcelona with the opening of its very first flagship store.
Misci’s Summer 2026 campaign is a question brought to life. The brand continues to explore a compelling idea: who would Tieta, the iconic character from Jorge Amado’s work, be today?
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
