Someone once told me that when they see their favorite artist work with a brand, it kind of ruins it for them. In many ways, fashion does ruin art. Today we hear a lot of the Metaverse, streamlining, innovation, visionary. Sometimes we look so far ahead that we forget what reality looks like. Call Ye what you want, but he has managed to merge the Heaven and Hell music video release as a YEEZY X GAP debut tv commercial for their new hoodie drop on ESPN during the college football national championship. If the goal was brand awareness, my dad now knows.
Last week YEEZY GAP engineered by Balenciaga was announced with their commitment to delivering a utilitarian design for all. The imagery conjured up at the Donda listening parties comes alive in the video with dark visuals and masked individuals amongst the swirl of floating bodies in the sky.
Next month also sees the release of the new Kanye three-part documentary on Netflix. Hoping to see more into the controversy and complications surrounding Kanye than just a three-part commercial. We are now entering a new era of marketing. Everything you will see now will be on sale, augmented, VR, or physical. Like Gen Z not knowing the world without internet, Generation Alpha will not know the world where everything was for sale.
The Irrepressibles return with Yo Homo Deluxe, an expansion that digs deeper into the emotional scope, punk edge, and eroticism of their fourth studio album.
Japanese designer Soshi Otsuki, the creative force behind Soshiotsuki, scooped up the LVMH Prize 2025, one of the industry’s most powerful springboards for fresh talent.
The debut collection, Season One: At First Light, was unveiled among friends, fam, and fans at the Hotel Pozzo di Borgo, a historic residence Karl Lagerfeld lived at, just before one of his sold-out concerts in the Paris.
The NRW-Forum Düsseldorf is opening a direct conversation. Its exhibition, SEX NOW, invites visitors to explore the complex role sex plays in our lives.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!
The rhythm of Notting Hill Carnival is built on more than music. It is built on community, pride, and a shared heritage. This year, that rhythm had a new, powerful heartbeat: the partnership of PUMA and the… »
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
