Y-3 Spring/Summer 2018 Campaign – Chapter 1
by Anna Barr
Y-3 is returning to its core fusing the best of Yohji Yamamoto and Adidas. Y-3 was an originator merging sport and style for fifteen years.
The first chapter of the Spring/Summer 2018 campaign was shot on the streets of New York City: sportswear and fashion intersect as Y-3 reaffirms sport-style as its true essence. Photographed by Alessio Bolzoni and styled by Mauricio Nardi, Chapter 1 captures a dynamic energy as models stalk the urban outdoors in the season’s bold graphics. The stark imagery complements the simple graphic emblazoned across the collection: a stacked logo motif combining the Y-3 logo, Yohji Yamamoto signature, and the slogan “brand with the 3 stripes” in multiple languages.
This season, Y-3 continues to fuel footwear with brave new innovations. Available worldwide from December 2nd, the ultra-sleek Suberou combines elements of neoprene and leather in an easy slipon design. This is bold, summer-ready style with cushioned comfort and super-size Y-3 graphics across its tongue.
The Bashyo is available on December 8th and the first drop of the Spring/Summer 2018 collection will launch on December 1st at Y-3 flagship stores, Y-3.com, and select retailers worldwide.
Photography: Alessio Bolzoni
Art Direction: PL Studio
Styling: Mauricio Nardi
DP: Jack Shanahan
Hair: Chi Wong
Makeup: Zenia Jaeger
Casting: AM Casting
Production: Pony Projects
Models: Serge Sergeev, Tyler Reid, Tyg Davison, Tay Demery
Ria Keburia Spring/Summer 2018
NEW FACE: Akos Mecseki
For the Spring/Summer 2024 season, CAMPILLO explores tension’s influence on the creative process.
The new Ray-Ban I Meta IA collection includes advanced audio and camera features, design customization capabilities, and expanded distribution in Europe.
This latest collaboration with Tate infuses the classic 1460 boot with the attitude of the British provocateur, surrealist, and occultist, Ithell Colquhoun.
This collaboration ventures into the rich history of West African myths and traditions, breathing life into age-old stories.
Roberto Cháfer photographed by Ismael Nasrollah and styled by Federica Buysan, in exclusive for Fucking Young! Online.
Troye Sivan dropped the music video of his new single and it was filmed in Bangkok.
Picture The Great Gatsby mingling with the raw energy of La Haine, a playlist jumping from Charles Aznavour to NTM. It’s the world of Drôle de Monsieur’s first flagship store!
Shayne Oliver is teaming up with none other than the premier adult entertainment hub, Pornhub.
TOUS, a brand synonymous with sparking creativity and self-expression, introduces TOUS MANIFESTO, a design project that transforms a classic jewelry clasp into a monogram.
Italian luxury brand Ferrari presented its SS024 collection, designed by Rocco Iannone, during Milan Fashion Week.
Mephisto NL and Dutch designer duo Schepers Bosman launch their first highly anticipated collaboration, reimagining Mephisto’s iconic Cruiser.
Miguel Sá at Central Models photographed by Szymon Stępniak and styled by João Viana, in exclusive for Fucking Young! Online.
Guijarro’s debut collection is a testament to his fresh take on men’s fashion, breathing new life into classic styles and capturing the imagination of a new generation of fashion enthusiasts.
Pigmentarium introduces its seventh perfume in collaboration with French perfumer Théo Belmas.
Italian brand GCDS presents the Spring/Summer 2024 collection called “MEDITERRANEO” during Milan Fashion Week.
VERSACE unveiled its Spring/Summer 2024 collection during Milan Fashion Week.
BOSS presented its Fall/Winter 2023 collection during Milan Fashion Week with a show that left no one indifferent.
William Albrechtsen at Blow Models photographed by Bryan Torres and styled by Teresa Turégano, in exclusive for Fucking Young! Online.
Off-White and AC Milan are marking their partnership’s anniversary with the launch of the new Uniforms collection.
Under the creative direction of Peter Hawkings, TOM FORD’s essence now revolves around respect rather than mere deference, firmly grounded in the present.
The SS24 collection strikes a balance between tight and oversized, offering a diverse range of garments and accessories that embody the brand’s signature playfulness and innovation.
This book serves as a heartfelt ode to Milan.
LUEDER’s SS24 collection finds its inspiration in the diverse youth of London – a creative, self-expressive group, fighting for sustainability and seeking a sense of belonging.
The call is out for the selection of 30 students from British, Dutch, and Spanish schools who wish to participate in a fashion creation marathon focused on the theme of “Fashion with a Gender Perspective.”
In the world of MM6 Maison Margiela, it’s all about abstraction and straightforwardness coming together in a radical embrace.
Abigail Ajobi’s new capsule “Anti-Muse” is an ode to Nigerian youth subculture with vibrant colors of Adire prints and the allure of the early 2000s Nollywood films.
This time they’re giving TELFAR’s iconic shopping bag a denim makeover, paired perfectly with matching boots that are set to become seasonal must-haves.
