Y-3 Spring/Summer 2018 Campaign – Chapter 1
by Anna Barr
Y-3 is returning to its core fusing the best of Yohji Yamamoto and Adidas. Y-3 was an originator merging sport and style for fifteen years.
The first chapter of the Spring/Summer 2018 campaign was shot on the streets of New York City: sportswear and fashion intersect as Y-3 reaffirms sport-style as its true essence. Photographed by Alessio Bolzoni and styled by Mauricio Nardi, Chapter 1 captures a dynamic energy as models stalk the urban outdoors in the season’s bold graphics. The stark imagery complements the simple graphic emblazoned across the collection: a stacked logo motif combining the Y-3 logo, Yohji Yamamoto signature, and the slogan “brand with the 3 stripes” in multiple languages.












This season, Y-3 continues to fuel footwear with brave new innovations. Available worldwide from December 2nd, the ultra-sleek Suberou combines elements of neoprene and leather in an easy slipon design. This is bold, summer-ready style with cushioned comfort and super-size Y-3 graphics across its tongue.
The Bashyo is available on December 8th and the first drop of the Spring/Summer 2018 collection will launch on December 1st at Y-3 flagship stores, Y-3.com, and select retailers worldwide.
Photography: Alessio Bolzoni
Art Direction: PL Studio
Styling: Mauricio Nardi
DP: Jack Shanahan
Hair: Chi Wong
Makeup: Zenia Jaeger
Casting: AM Casting
Production: Pony Projects
Models: Serge Sergeev, Tyler Reid, Tyg Davison, Tay Demery
Ria Keburia Spring/Summer 2018
NEW FACE: Akos Mecseki
Tommy Hilfiger and Aries are launching a collaboration we didn’t know we need but now we certainly love. Launching on March 31st, the two brands have unified creative power to create a capsule with… »
Analog Human Studies is an ongoing project showcasing two decades of Slava Mogutin‘s film photography.
JORDANLUCA unveiled its Spring/Summer 2023 campaign, shot in what was one of the tourist attractions of the country where the brand is based, the United Kingdom.
Celebrado el 26 de marzo de cada año, Air Max Day conmemora el lanzamiento de la primera zapatilla Air Max en 1987.
Comprising 35 pieces for men, women, and footwear, and inspired by the TOMMY JEANS archives, all the garments have been reimagined by the Aries team.
QASIMI unveiled its Spring/Summer 2023 campaign shot by film photographer Tariq Al Hajri, on location in Sharjah, UAE.
The SS23 campaign, shot by Leonardo Scotti and styled by Elisa Voto, features the people who work at Magliano’s main factory in Faenza.
To commemorate the 50th anniversary of hip-hop culture, Villaseñor has created a series of pieces inspired by 1970s New York hip-hop and b-boying, including breakdance-ready designs in footwear and apparel.
Driven by an unquenchable thirst for timeless design and an unrelenting spirit of innovation, historic details take on challenging proportions.
Little else is known about this new installment of the collaboration, except for the release date, which is March 30th.
The 9 finalists for the Best Designer award have been officially announced, every one of them dominated by their creativity, celebration of traditional crafts, and commitment to the environment.
Dubbed “Where did the innocence go?”, this capsule alludes to the childlike innocence that withers while growing up and to the nostalgia that one can feel about it.
From May 14th, the 4th edition of the Sustainable Challenge exhibition will be open to the public in the lobby of the Disseny Hub Barcelona.
Having recently signed to RCA Records, Jordan Adetunji made an amazing return last February with his new single “YOU & I”.
On the occasion of his No Stylist world tour, Destroy Lonely worked closely with 1017 ALYX 9SM’s Matthew M. Williams to design a limited-edition capsule collection.
Featuring 16 pieces of exceptional works from U.S.-based artists, the exhibition celebrates creativity as a means to escape from the noise of everyday life and find beauty amidst chaos.
To celebrate the XT-6’s 10th anniversary, Salomon is launching a new series in a blazing red colorway.
Inspired by a day spent on Oregon’s scenic Deschutes River, taking in views of wildlife and lush landscapes, this new spring collection aims to pay tribute to all that Columbia’s backyard has to offer.
Hendrik Giesler photographed by Tobias Wahl and styled by Simon Riepe, in exclusive for Fucking Young! Online.
The CD Diamond print graces Kim Jones’ Dior Men Summer 2023 collection.
Albarella unveiled its Fall/Winter 2023 collection titled “HUNTY”, inspired by the designer’s own experiences while growing up queer in Southern Italy.
The collection explores punk couture with strong Gothic influence.
Photographer Marc Medina brings us a selection of the best looks captured in the streets of Lisbon during ModaLisboa, in exclusive for Fucking Young!
FANG unveiled its Spring/Summer 2023 campaign captured by the lens of Rob Woodcox.
The collaboration between the French fashion house Louis Vuitton and the Japanese artist Yayoi Kusama has been a great success.
“I wanted to introduce a new visual language to Bally campaigns, a mix of bold sophistication and sensuality to express my modern vision of luxury.”
We Are Not Friends is a brand of artists and this is how they have defined it in each of the collections they have made since their adventure began.