Y-3 Fall/Winter 2013 Campaign
by Adriano B.
This season, Y-3 continues the celebration of its 10th anniversary by looking forward to a future looking back on its past. The Y-3 Fall/Winter campaign, with photography by Robbie Fimmano, styling by Jay Massacret and creative direction by Lloyd & Co, speaks to the bold energy at the brand’s core.
The concept is “future thrift,” and it imagines how coming generations might mix elements of technology and tradition. Shot and filmed in an abandoned warehouse on Manhattan’s Lower East Side, strong colors and textured graphics highlight the product as focal point in the images and in the season’s mood video.
Hair Stylist: Brent Lawler
Makeup Artist: Pep Gay
Models: Josephine Le Tutour / Wojtek Czerski
Berlin Comedown
Numéro Homme China September 2013 Cover
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